Brand Naming

2021-12-14 Business & Economics

Author : Rob Meyerson
Release : 2021-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 567/5 ( reviews)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson. This book was released on 2021-12-14. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Naming Book

2020-03-17 Business & Economics

Author : Brad Flowers
Release : 2020-03-17
Genre : Business & Economics
Kind : eBook
Book Rating : 234/5 ( reviews)

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Book Synopsis The Naming Book by : Brad Flowers

Download or read book The Naming Book written by Brad Flowers. This book was released on 2020-03-17. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Brand New Name

2019-10-08 Business & Economics

Author : Jeremy Miller
Release : 2019-10-08
Genre : Business & Economics
Kind : eBook
Book Rating : 609/5 ( reviews)

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Book Synopsis Brand New Name by : Jeremy Miller

Download or read book Brand New Name written by Jeremy Miller. This book was released on 2019-10-08. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.

Sticky Branding

2015-01-10 Business & Economics

Author : Jeremy Miller
Release : 2015-01-10
Genre : Business & Economics
Kind : eBook
Book Rating : 122/5 ( reviews)

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Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller. This book was released on 2015-01-10. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Logo Savvy

2008 Entrepreneurship

Author : Perry Chua, Dann Ilicic
Release : 2008
Genre : Entrepreneurship
Kind : eBook
Book Rating : 947/5 ( reviews)

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Book Synopsis Logo Savvy by : Perry Chua, Dann Ilicic

Download or read book Logo Savvy written by Perry Chua, Dann Ilicic. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name--a seemingly simple activity which can be extremely challenging.

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