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Strategic Brand Engagement

2013-11-03 Business & Economics
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Release : 2013-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 143/5 ( reviews)

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Book Synopsis Strategic Brand Engagement by : John G Fisher

Download or read book Strategic Brand Engagement written by John G Fisher. This book was released on 2013-11-03. Available in PDF, EPUB and Kindle. Book excerpt: The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Branding and Sustainable Competitive Advantage

2012 Brand name products
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Release : 2012
Genre : Brand name products
Kind : eBook
Book Rating : 719/5 ( reviews)

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Book Synopsis Branding and Sustainable Competitive Advantage by : Avinash Kapoor

Download or read book Branding and Sustainable Competitive Advantage written by Avinash Kapoor. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Brand Engagement

2016-06-03 Business & Economics
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Release : 2016-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 507/5 ( reviews)

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Book Synopsis Brand Engagement by : I. Buckingham

Download or read book Brand Engagement written by I. Buckingham. This book was released on 2016-06-03. Available in PDF, EPUB and Kindle. Book excerpt: This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Customer Engagement Marketing

2017-08-29 Business & Economics
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Release : 2017-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 853/5 ( reviews)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier. This book was released on 2017-08-29. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Customer Engagement

2015-12-14 Business & Economics
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Release : 2015-12-14
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis Customer Engagement by : Roderick J. Brodie

Download or read book Customer Engagement written by Roderick J. Brodie. This book was released on 2015-12-14. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

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