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Strategic Brand Engagement

2013-11-03 Business & Economics
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Release : 2013-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 143/5 ( reviews)

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Book Synopsis Strategic Brand Engagement by : John G Fisher

Download or read book Strategic Brand Engagement written by John G Fisher. This book was released on 2013-11-03. Available in PDF, EPUB and Kindle. Book excerpt: The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Circular Economy and Re-Commerce in the Fashion Industry

2020-06-19 Business & Economics
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Release : 2020-06-19
Genre : Business & Economics
Kind : eBook
Book Rating : 291/5 ( reviews)

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Book Synopsis Circular Economy and Re-Commerce in the Fashion Industry by : Shrivastava, Archana

Download or read book Circular Economy and Re-Commerce in the Fashion Industry written by Shrivastava, Archana. This book was released on 2020-06-19. Available in PDF, EPUB and Kindle. Book excerpt: The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

Leveraging Effective Brand Engagement Strategies

2011 Branding (Marketing)
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Release : 2011
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 707/5 ( reviews)

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Book Synopsis Leveraging Effective Brand Engagement Strategies by :

Download or read book Leveraging Effective Brand Engagement Strategies written by . This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Leveraging Effective Brand Engagement Strategies provides an authoritative, insiders perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring marketing executives from some of the top companies in the nation, this book analyzes how differentiation, strategic messaging, customer relevancy, and personal connections can influence a companys image and reputation. From improved employee morale to increased word-of-mouth support, the authors highlight the numerous benefits of an effective engagement strategy while demonstrating how to make these initiatives a companywide effort. Additionally, the experts address important factors such as simplicity, transparency, and consistency in communications along with the biggest challenges they face when driving brand engagement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on creating a brand engagement strategy that portrays the companys personality, differentiates from the competition, and positions the organization for long-term success.

Customer Engagement Marketing

2017-08-29 Business & Economics
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Release : 2017-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 853/5 ( reviews)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier. This book was released on 2017-08-29. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Brand Triad

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 849/5 ( reviews)

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Book Synopsis Brand Triad by : Bill Nissim

Download or read book Brand Triad written by Bill Nissim. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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