1# Library to Find Best eBook for Read
Author : Meyer L. Stein
Release : 1972
Genre : Biography & Autobiography
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Blacks in Communications: Journalism, Public Relations, and Advertising by : Meyer L. Stein
Download or read book Blacks in Communications: Journalism, Public Relations, and Advertising written by Meyer L. Stein. This book was released on 1972. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diana Rios
Release : 2003-07-30
Genre : Social Science
Kind : eBook
Book Rating : 783/5 ( reviews)
Book Synopsis Brown and Black Communication by : Diana Rios
Download or read book Brown and Black Communication written by Diana Rios. This book was released on 2003-07-30. Available in PDF, EPUB and Kindle. Book excerpt: Though Latinos and African Americans have lived together in large cities as neighbors, there is much that is still misunderstood between them. Those who live in non-diverse locales have only news and entertainment representations on which to base their information about the two cultures. This new collection of essays brings together the latest interdisciplinary works by scholars examining conflicts and convergences among Latinos and African Americans in mass-mediated and cross-cultural contexts. Contributions in the form of both empirical and critical ethnographic research present compelling works in cross-cultural relations, news, entertainment, news media, education, and community relations. ^IBrown and Black Communication^R challenges those who do not think that significant projects and key research have been conducted on the two largest ethnic communities in the United States. Of certain appeal to both scholars and those with more applied needs in media, education, and public policy, this challenging collection offers a range of perspectives on two widely diverse bodies of American people.
Author : Jason Chambers
Release : 2009-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 605/5 ( reviews)
Book Synopsis Madison Avenue and the Color Line by : Jason Chambers
Download or read book Madison Avenue and the Color Line written by Jason Chambers. This book was released on 2009-05-22. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Author : Louis Capozzi
Release : 2016-08-19
Genre : Business & Economics
Kind : eBook
Book Rating : 829/5 ( reviews)
Book Synopsis Public Relations for the Public Good by : Louis Capozzi
Download or read book Public Relations for the Public Good written by Louis Capozzi. This book was released on 2016-08-19. Available in PDF, EPUB and Kindle. Book excerpt: While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era—from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram—the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you’ll find case studies on campaigns from the Women’s Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
Author : Regina M. Luttrell
Release : 2018-02-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 528/5 ( reviews)
Book Synopsis Public Relations Campaigns by : Regina M. Luttrell
Download or read book Public Relations Campaigns written by Regina M. Luttrell. This book was released on 2018-02-20. Available in PDF, EPUB and Kindle. Book excerpt: "An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers." —Chike Anyaegbunam, University of Kentucky "A great book on campaign planning with outstanding theoretical models that students will find useful. A textbook students will want to keep as a reference." —Gary Ford, Webster University Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/luttrell.
