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Between Marx and Coca-Cola

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Author :
Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 090/5 ( reviews)

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Book Synopsis Between Marx and Coca-Cola by : Axel Schildt

Download or read book Between Marx and Coca-Cola written by Axel Schildt. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.

Between Marx and Coca-Cola

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Author :
Release : 2006
Genre : Popular culture
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Between Marx and Coca-Cola by : Axel Schildt

Download or read book Between Marx and Coca-Cola written by Axel Schildt. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

Children of Marx and Coca-Cola

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Author :
Release : 2009-11-02
Genre : Political Science
Kind : eBook
Book Rating : 368/5 ( reviews)

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Book Synopsis Children of Marx and Coca-Cola by : Xiaoping Lin

Download or read book Children of Marx and Coca-Cola written by Xiaoping Lin. This book was released on 2009-11-02. Available in PDF, EPUB and Kindle. Book excerpt: Children of Marx and Coca-Cola affords a deep study of Chinese avant-garde art and independent cinema from the mid-1990s to the beginning of the twenty-first century. Informed by the author’s experience in Beijing and New York—global cities with extensive access to an emergent transnational Chinese visual culture—this work situates selected artworks and films in the context of Chinese nationalism and post-socialism and against the background of the capitalist globalization that has so radically affected contemporary China. It juxtaposes and compares artists and independent filmmakers from a number of intertwined perspectives, particularly in their shared avant-garde postures and perceptions. Xiaoping Lin provides illuminating close readings of a variety of visual texts and artistic practices, including installation, performance, painting, photography, video, and film. Throughout he sustains a theoretical discussion of representative artworks and films and succeeds in delineating a variegated postsocialist cultural landscape saturated by market forces, confused values, and lost faith. This refreshing approach is due to Lin’s ability to tackle both Chinese art and cinema rigorously within a shared discursive space. He, for example, aptly conceptualizes a central thematic concern in both genres as "postsocialist trauma" aggravated by capitalist globalization. By thus focusing exclusively on the two parallel and often intersecting movements or phenomena in the visual arts, his work brings about a fruitful dialogue between the narrow field of traditional art history and visual studies more generally. Children of Marx and Coca-Cola will be a major contribution to China studies, art history, film studies, and cultural studies. Multiple audiences—specialists, teachers, and students in these disciplines, as well as general readers with an interest in contemporary Chinese society and culture—will find that this work fulfills an urgent need for sophisticated analysis of China’s cultural production as it assumes a key role in capitalist globalization.

Coca-Cola Socialism

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Author :
Release : 2018-06-20
Genre : History
Kind : eBook
Book Rating : 019/5 ( reviews)

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Book Synopsis Coca-Cola Socialism by : Radina Vučetić

Download or read book Coca-Cola Socialism written by Radina Vučetić. This book was released on 2018-06-20. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity

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Author :
Release : 1996
Genre : Advertising
Kind : eBook
Book Rating : 152/5 ( reviews)

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Book Synopsis The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity by : Matthew Alan Frederick Soar

Download or read book The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity written by Matthew Alan Frederick Soar. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt:

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