1# Library to Find Best eBook for Read
Author : Matthew Alan Frederick Soar
Release : 1996
Genre : Advertising
Kind : eBook
Book Rating : 152/5 ( reviews)
Book Synopsis The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity by : Matthew Alan Frederick Soar
Download or read book The Children of Marx and Coca-Cola [microform] : Advertising and Commercial Creativity written by Matthew Alan Frederick Soar. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Valerie Bodden
Release : 2009
Genre : Juvenile Nonfiction
Kind : eBook
Book Rating : 020/5 ( reviews)
Book Synopsis The Story of Coca-Cola by : Valerie Bodden
Download or read book The Story of Coca-Cola written by Valerie Bodden. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink.
Author : Robert Brandon
Release : 2020-06-27
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Effervescence by : Robert Brandon
Download or read book Effervescence written by Robert Brandon. This book was released on 2020-06-27. Available in PDF, EPUB and Kindle. Book excerpt: In his memoir, Effervescence, Mr. Brandon relates fascinating facts and details about many of the remarkable and highly successful marketing programs and events that occurred during his thirty-five year collective tenure at Coca-Cola and Anheuser-Busch during its most formative years. He reveals their origin, development and implementation, all of which he personally engaged in while employed in executive marketing positions at Coca-Cola and Anheuser-Busch. Chapter after chapter reveals the marketing mechanisms behind these very exciting, some first-of-its-kind, and even groundbreaking programs, that set sales records, many of which have yet to be surpassed in either company today. This edition contains a new compelling chapter about working with Disney.
Author : 3M Company
Release : 2002
Genre : 3M Company
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis A Century of Innovation by : 3M Company
Download or read book A Century of Innovation written by 3M Company. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.
Author : Gene Youngblood
Release : 2020-03-03
Genre : Art
Kind : eBook
Book Rating : 432/5 ( reviews)
Book Synopsis Expanded Cinema by : Gene Youngblood
Download or read book Expanded Cinema written by Gene Youngblood. This book was released on 2020-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.
