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Attitudes, Personality and Behaviour

2005-11-16 Psychology
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Release : 2005-11-16
Genre : Psychology
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis Attitudes, Personality and Behaviour by : I Ajzen

Download or read book Attitudes, Personality and Behaviour written by I Ajzen. This book was released on 2005-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Why do people say one thing and do another? Why do people behave inconsistently from one situation to another? How do people translate their beliefs and feelings into actions? This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability – and unpredictability – of human behaviour. The book examines: Recent innovations in the assessment of attitudes and personality The implications for prediction of behaviour of these innovations Differences between spontaneous and reasoned processes The most recent research on the relations between intentions and behaviour While the book is written primarily for students and researchers in social, personality, and organizational psychology, it also has wide-reaching appeal to students, researchers and professionals in the fields of health and social welfare, marketing and consumer behaviour.

Attitudes, Personality and Behavior

1988 Psychology
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Release : 1988
Genre : Psychology
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Attitudes, Personality and Behavior by : Icek Ajzen

Download or read book Attitudes, Personality and Behavior written by Icek Ajzen. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt:

Attitudes,Personality & Behaviour

1989
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Release : 1989
Genre :
Kind : eBook
Book Rating : 261/5 ( reviews)

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Book Synopsis Attitudes,Personality & Behaviour by : Ajzen

Download or read book Attitudes,Personality & Behaviour written by Ajzen. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:

Attitudes and Attitude Change

2014-03-18 Psychology
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Release : 2014-03-18
Genre : Psychology
Kind : eBook
Book Rating : 543/5 ( reviews)

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Book Synopsis Attitudes and Attitude Change by : Gerd Bohner

Download or read book Attitudes and Attitude Change written by Gerd Bohner. This book was released on 2014-03-18. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Market Orientation in Food and Agriculture

2012-12-06 Technology & Engineering
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Release : 2012-12-06
Genre : Technology & Engineering
Kind : eBook
Book Rating : 015/5 ( reviews)

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Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert

Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

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