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Analyzing the Effects of Coupons and Promotion in the Grocery Retail Sector

2008
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Release : 2008
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Book Synopsis Analyzing the Effects of Coupons and Promotion in the Grocery Retail Sector by :

Download or read book Analyzing the Effects of Coupons and Promotion in the Grocery Retail Sector written by . This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Modern scanner technology is pervasive throughout the retailing sector of the economy and is almost universal in the food retail industry. Along with loyalty programs, it has led to the development of massive databases which accurately and proficiently track the purchasing habits of customers. Making use of this information is one of the most important efforts in the management of this sector to further increase profitability. This thesis explores the application of several statistical techniques to extract specific information from two large databases of customer purchasing behavior at a major US grocery chain. In particular, we first focus on the impact of coupon use on brand loyalty in two commodity groups, pasta with sauce and pancake mix with syrup. Furthermore, we devise a graphical tool to visualize relationships between complementary commodities in order to aid retailers and brand managers accurate portrayal and measurement of the success of their specific products. Next we consider a larger database with complete purchasing information for 2500 frequent shopper households. Here we develop tests and models to evaluate the effect of direct marketing on customer loyalty and spend. Based on our results, we discuss the impact of direct marketing and coupons to retail firms as well as consumer products manufacturers.

Couponing's Growth in Food Marketing

1982 Coupons (Retail trade)
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Release : 1982
Genre : Coupons (Retail trade)
Kind : eBook
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Book Synopsis Couponing's Growth in Food Marketing by : Anthony E. Gallo

Download or read book Couponing's Growth in Food Marketing written by Anthony E. Gallo. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt: Extract: The number of cents-off coupons distributed by manufacturers and retailers rose from 10 billion to 90 billion between 1965 and 1980. About 80 percent of U.S. households redeemed coupons in 1979, making coupons the most rapidly growing form of food advertising. Although coupons still make up the smallest portion of all major food advertising, their value rose from less than 6 percent of total advertising expenditures in 1970 to 11 percent in 1979. This report analyzes the use of coupons by consumers, as a marketing tool by manufacturers and retailers, and in the marketing of farm produce.

Competing on Analytics: Updated, with a New Introduction

2017-08-29 Business & Economics
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Release : 2017-08-29
Genre : Business & Economics
Kind : eBook
Book Rating : 732/5 ( reviews)

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Book Synopsis Competing on Analytics: Updated, with a New Introduction by : Thomas Davenport

Download or read book Competing on Analytics: Updated, with a New Introduction written by Thomas Davenport. This book was released on 2017-08-29. Available in PDF, EPUB and Kindle. Book excerpt: The New Edition of a Business Classic This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition. Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company’s capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game. With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney’s vacation experience, Google’s HR, UPS’s logistics, the Chicago Cubs’ training methods, and Firewire Surfboards’ customization. Additional new topics and research include: Data scientists and what they do Big data and the changes it has wrought Hadoop and other open-source software for managing and analyzing data Data products—new products and services based on data and analytics Machine learning and other AI technologies The Internet of Things and its implications New computing architectures, including cloud computing Embedding analytics within operational systems Visual analytics The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company’s fortunes in the age of analytics and big data.

Handbook of Research on Retailing

2018-08-31 Business & Economics
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Release : 2018-08-31
Genre : Business & Economics
Kind : eBook
Book Rating : 282/5 ( reviews)

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Book Synopsis Handbook of Research on Retailing by : Katrijn Gielens

Download or read book Handbook of Research on Retailing written by Katrijn Gielens. This book was released on 2018-08-31. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.

Couponing as a Horizontal and Vertical Strategy

1997 Consumer behavior
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Release : 1997
Genre : Consumer behavior
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Book Synopsis Couponing as a Horizontal and Vertical Strategy by : John M. Connor

Download or read book Couponing as a Horizontal and Vertical Strategy written by John M. Connor. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt:

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