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Couponing's Growth in Food Marketing

1982 Coupons (Retail trade)
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Release : 1982
Genre : Coupons (Retail trade)
Kind : eBook
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Book Synopsis Couponing's Growth in Food Marketing by : Anthony E. Gallo

Download or read book Couponing's Growth in Food Marketing written by Anthony E. Gallo. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt: Extract: The number of cents-off coupons distributed by manufacturers and retailers rose from 10 billion to 90 billion between 1965 and 1980. About 80 percent of U.S. households redeemed coupons in 1979, making coupons the most rapidly growing form of food advertising. Although coupons still make up the smallest portion of all major food advertising, their value rose from less than 6 percent of total advertising expenditures in 1970 to 11 percent in 1979. This report analyzes the use of coupons by consumers, as a marketing tool by manufacturers and retailers, and in the marketing of farm produce.

Couponing's Growth in Food Marketing. Coupon

1982
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Release : 1982
Genre :
Kind : eBook
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Book Synopsis Couponing's Growth in Food Marketing. Coupon by : United States. Department of Agriculture. Economic Research Service

Download or read book Couponing's Growth in Food Marketing. Coupon written by United States. Department of Agriculture. Economic Research Service. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt:

Couponing's Growth in Food Marketing

1982 Coupons (Retail trade)
Download Couponing's Growth in Food Marketing PDF Online Free

Author :
Release : 1982
Genre : Coupons (Retail trade)
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Couponing's Growth in Food Marketing by : Anthony E. Gallo

Download or read book Couponing's Growth in Food Marketing written by Anthony E. Gallo. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Promotion in Food Marketing

1984 Advertising
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Release : 1984
Genre : Advertising
Kind : eBook
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Book Synopsis Advertising and Promotion in Food Marketing by : Anthony E. Gallo

Download or read book Advertising and Promotion in Food Marketing written by Anthony E. Gallo. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt: Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.

Outlook and Situation Report

1985 Egg trade
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Author :
Release : 1985
Genre : Egg trade
Kind : eBook
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Book Synopsis Outlook and Situation Report by :

Download or read book Outlook and Situation Report written by . This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

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