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Always Coca-Cola

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Author :
Release : 2012-11-01
Genre : Fiction
Kind : eBook
Book Rating : 057/5 ( reviews)

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Book Synopsis Always Coca-Cola by : Alexandra Chreiteh

Download or read book Always Coca-Cola written by Alexandra Chreiteh. This book was released on 2012-11-01. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”

Always Coca-Cola

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Author :
Release : 2016
Genre :
Kind : eBook
Book Rating : 489/5 ( reviews)

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Book Synopsis Always Coca-Cola by : Alexandra Chreiteh

Download or read book Always Coca-Cola written by Alexandra Chreiteh. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:

Always Coca-Cola : the other face of a multi-national

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Author :
Release : 2006
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Always Coca-Cola : the other face of a multi-national by : TV Choice

Download or read book Always Coca-Cola : the other face of a multi-national written by TV Choice. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

Inside Coca-Cola

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Author :
Release : 2011-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis Inside Coca-Cola by : Neville Isdell

Download or read book Inside Coca-Cola written by Neville Isdell. This book was released on 2011-10-25. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Coca-Cola Girls

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Author :
Release : 2000
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Coca-Cola Girls by : Chris H. Beyer

Download or read book Coca-Cola Girls written by Chris H. Beyer. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

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