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Author : TV Choice
Release : 2006
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Always Coca-Cola : the other face of a multi-national by : TV Choice
Download or read book Always Coca-Cola : the other face of a multi-national written by TV Choice. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim G. Andrews
Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 961/5 ( reviews)
Book Synopsis The Changing Face of Multinationals in Southeast Asia by : Tim G. Andrews
Download or read book The Changing Face of Multinationals in Southeast Asia written by Tim G. Andrews. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.
Author : T. Sheffield
Release : 2006-11-13
Genre : Social Science
Kind : eBook
Book Rating : 405/5 ( reviews)
Book Synopsis The Religious Dimensions of Advertising by : T. Sheffield
Download or read book The Religious Dimensions of Advertising written by T. Sheffield. This book was released on 2006-11-13. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Author : Giulia Crisanti
Release : 2023-09-25
Genre : Social Science
Kind : eBook
Book Rating : 840/5 ( reviews)
Book Synopsis Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015 by : Giulia Crisanti
Download or read book Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015 written by Giulia Crisanti. This book was released on 2023-09-25. Available in PDF, EPUB and Kindle. Book excerpt: From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Author : Philip J. C. Dark
Release : 1993-09-01
Genre : Art
Kind : eBook
Book Rating : 738/5 ( reviews)
Book Synopsis Artistic Heritage in a Changing Pacific by : Philip J. C. Dark
Download or read book Artistic Heritage in a Changing Pacific written by Philip J. C. Dark. This book was released on 1993-09-01. Available in PDF, EPUB and Kindle. Book excerpt: “The great value of [this work] is the uniformly high quality of papers and their revelation of contemporary trends in Oceanic art research.” —Ethnoarts
