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Advertising to the American Woman, 1900-1999

2002 Art
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Release : 2002
Genre : Art
Kind : eBook
Book Rating : 908/5 ( reviews)

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Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill

Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Advertising the American Woman

1975 Business & Economics
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Release : 1975
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising the American Woman by : Joseph E. Dispenza

Download or read book Advertising the American Woman written by Joseph E. Dispenza. This book was released on 1975. Available in PDF, EPUB and Kindle. Book excerpt: Advertisments from magazines published between 1900 and 1970s are analyzed for how they portray women and for the messages they convey to women.

As Seen in Vogue

2004 Advertising
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Release : 2004
Genre : Advertising
Kind : eBook
Book Rating : 161/5 ( reviews)

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Book Synopsis As Seen in Vogue by : Daniel Delis Hill

Download or read book As Seen in Vogue written by Daniel Delis Hill. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture.In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.

Housework and Housewives in American Advertising

2011-11-07 History
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Release : 2011-11-07
Genre : History
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus

Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus. This book was released on 2011-11-07. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

The American Beauty Industry Encyclopedia

2010-05-11 Social Science
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Release : 2010-05-11
Genre : Social Science
Kind : eBook
Book Rating : 504/5 ( reviews)

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Book Synopsis The American Beauty Industry Encyclopedia by : Julie Willett

Download or read book The American Beauty Industry Encyclopedia written by Julie Willett. This book was released on 2010-05-11. Available in PDF, EPUB and Kindle. Book excerpt: This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach. The American Beauty Industry Encyclopedia is the first compilation to focus exclusively on this pervasive business, covering both its diverse origins and global reach. More than 100 entries were chosen specifically to illuminate the most iconic aspects of the industry's past and present, exploring the meaning of beauty practices and products, often while making analytical use of categories such as gender, race, sexuality, and stages of the lifecycle. Focusing primarily on the late-19th and 20th-century American beauty industry—an era of unprecedented expansion—the encyclopedia covers ancient practices and the latest trends and provides a historical examination of institutions, entrepreneurs, styles, and technological innovations. It covers, for example, the 1911 Triangle Shirtwaist Factory fire, as well as how Asian women today are having muscle fiber removed from their calves to create a more "Western" look. Entries also explore how the industry reflects social movements and concerns that are inextricably bound to religion, feminism, the health and safety of consumers and workers, the treatment of animals, and environmental sustainability.

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