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Housework and Housewives in American Advertising

2011-11-07 History
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Release : 2011-11-07
Genre : History
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus

Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus. This book was released on 2011-11-07. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Housework and Housewives in American Advertising

2011-11-07 History
Download Housework and Housewives in American Advertising PDF Online Free

Author :
Release : 2011-11-07
Genre : History
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Housework and Housewives in American Advertising by : Jessamyn Neuhaus

Download or read book Housework and Housewives in American Advertising written by Jessamyn Neuhaus. This book was released on 2011-11-07. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Winning Women’s Hearts and Minds

2023-01-31 History
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Release : 2023-01-31
Genre : History
Kind : eBook
Book Rating : 730/5 ( reviews)

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Book Synopsis Winning Women’s Hearts and Minds by : Diana Cucuz

Download or read book Winning Women’s Hearts and Minds written by Diana Cucuz. This book was released on 2023-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to influence the Soviet public and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women’s Hearts and Minds relies on USIA archives, issues of Amerika, and American women’s magazines such as the Ladies’ Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers. This study analyses how Amerika was used to appeal to Sovietwomen. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining the Soviet regime. Winning Women’s Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War.

Marginalized Women and Work in 20th- and 21st-Century British and American Literature and Media

2022-10-31 Social Science
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Release : 2022-10-31
Genre : Social Science
Kind : eBook
Book Rating : 850/5 ( reviews)

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Book Synopsis Marginalized Women and Work in 20th- and 21st-Century British and American Literature and Media by : Hediye Özkan

Download or read book Marginalized Women and Work in 20th- and 21st-Century British and American Literature and Media written by Hediye Özkan. This book was released on 2022-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Marginalized Women and Work in 20th- and 21st-Century British and American Literature and Media examines the intricate relationship between marginalized women and work through critical essays about representations of women’s work in non-canonical literary writings, mass media, and popular culture. Covering a broad range of texts including Paule Marshall’s fiction, Natasha Trethewey’s poetry, and the Netflix series Self Made: Inspired by the Life of Madam C.J. Walker, among others, this collection takes an intersectional approach in order to shed light on the definition and meaning of marginalized women's work and the value of their labor in the capitalistic economic systems of the twentieth and twenty-first centuries.

Selling Women's History

2017-01-09 Art
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Release : 2017-01-09
Genre : Art
Kind : eBook
Book Rating : 350/5 ( reviews)

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Book Synopsis Selling Women's History by : Emily Westkaemper

Download or read book Selling Women's History written by Emily Westkaemper. This book was released on 2017-01-09. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

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