1# Library to Find Best eBook for Read
Author : John R. Rossiter
Release : 1987
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Advertising and Promotion Management by : John R. Rossiter
Download or read book Advertising and Promotion Management written by John R. Rossiter. This book was released on 1987. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Rossiter
Release : 1998
Genre : Advertising
Kind : eBook
Book Rating : 144/5 ( reviews)
Book Synopsis Advertising Communications and Promotion Management by : John R. Rossiter
Download or read book Advertising Communications and Promotion Management written by John R. Rossiter. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Terence A. Shimp
Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 487/5 ( reviews)
Book Synopsis Promotion Management & Marketing Communications by : Terence A. Shimp
Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Edward Belch
Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : 968/5 ( reviews)
Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch
Download or read book Introduction to Advertising and Promotion written by George Edward Belch. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Solomon
Release : 2009
Genre : Advertising
Kind : eBook
Book Rating : 023/5 ( reviews)
Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
