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Author : Terence A. Shimp
Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 487/5 ( reviews)
Book Synopsis Promotion Management & Marketing Communications by : Terence A. Shimp
Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SPCK Publishing
Release : 1993
Genre : Communication in marketing
Kind : eBook
Book Rating : 892/5 ( reviews)
Book Synopsis Promotion Management and Marketing Communications by : SPCK Publishing
Download or read book Promotion Management and Marketing Communications written by SPCK Publishing. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Copley
Release : 2007-03-30
Genre : Business & Economics
Kind : eBook
Book Rating : 434/5 ( reviews)
Book Synopsis Marketing Communications Management by : Paul Copley
Download or read book Marketing Communications Management written by Paul Copley. This book was released on 2007-03-30. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
Author : Terence A. Shimp
Release : 1989
Genre : Advertising
Kind : eBook
Book Rating : 131/5 ( reviews)
Book Synopsis Promotion Management and Marketing Communications by : Terence A. Shimp
Download or read book Promotion Management and Marketing Communications written by Terence A. Shimp. This book was released on 1989. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Rossiter
Release : 1998
Genre : Advertising
Kind : eBook
Book Rating : 144/5 ( reviews)
Book Synopsis Advertising Communications and Promotion Management by : John R. Rossiter
Download or read book Advertising Communications and Promotion Management written by John R. Rossiter. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
