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Ad $ Summary

1988 Advertising
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Release : 1988
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Ad $ Summary by :

Download or read book Ad $ Summary written by . This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

Summary of Airworthiness Directives

1986 Airplanes
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Release : 1986
Genre : Airplanes
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Summary of Airworthiness Directives by : United States. Federal Aviation Administration

Download or read book Summary of Airworthiness Directives written by United States. Federal Aviation Administration. This book was released on 1986. Available in PDF, EPUB and Kindle. Book excerpt:

Scientific Advertising

2002-01-01 Business & Economics
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Release : 2002-01-01
Genre : Business & Economics
Kind : eBook
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Book Synopsis Scientific Advertising by : Claude C. Hopkins

Download or read book Scientific Advertising written by Claude C. Hopkins. This book was released on 2002-01-01. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Advertising Secrets of the Written Word

1998-01-01 Business & Economics
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Release : 1998-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 016/5 ( reviews)

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Book Synopsis Advertising Secrets of the Written Word by : Joseph Sugarman

Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman. This book was released on 1998-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.

Summary: The Wizard of Ads

2014-09-29 Business & Economics
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Release : 2014-09-29
Genre : Business & Economics
Kind : eBook
Book Rating : 923/5 ( reviews)

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Book Synopsis Summary: The Wizard of Ads by : BusinessNews Publishing,

Download or read book Summary: The Wizard of Ads written by BusinessNews Publishing,. This book was released on 2014-09-29. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires". This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people’s hearts and motivations aren’t changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe that seem impervious to change. In his book, the author explains that it is therefore possible to predict what will be effective in the future by investigating what has worked in the past. The key lies in thinking, learning and planning around the laws of the advertising universe. This summary will teach you how to apply the laws to your specific situation and offer your product in the right way. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Wizard of Ads" and discover the key to effective advertising that captures the attention of customers.

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