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A New Era of Consumer Behavior

2023-03-29 Business & Economics
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Release : 2023-03-29
Genre : Business & Economics
Kind : eBook
Book Rating : 823/5 ( reviews)

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Book Synopsis A New Era of Consumer Behavior by :

Download or read book A New Era of Consumer Behavior written by . This book was released on 2023-03-29. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Consumer Behavior

2017 Labor and globalization
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Release : 2017
Genre : Labor and globalization
Kind : eBook
Book Rating : 049/5 ( reviews)

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Book Synopsis Consumer Behavior by : Senay Sabah

Download or read book Consumer Behavior written by Senay Sabah. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:

AGE OF DIGITAL CONSUMER BEHAVIOR.

2022
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Release : 2022
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis AGE OF DIGITAL CONSUMER BEHAVIOR. by : MICHAEL. DIAMANTSTEIN

Download or read book AGE OF DIGITAL CONSUMER BEHAVIOR. written by MICHAEL. DIAMANTSTEIN. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt:

Navigating the Shifting Landscape of Consumer Behavior

2024-02-07 Business & Economics
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Release : 2024-02-07
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Navigating the Shifting Landscape of Consumer Behavior by : Sahin, Fatih

Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih. This book was released on 2024-02-07. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Chinese Consumers in a New Era

2016-02-05 Business & Economics
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Release : 2016-02-05
Genre : Business & Economics
Kind : eBook
Book Rating : 580/5 ( reviews)

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Book Synopsis Chinese Consumers in a New Era by : Kam Hung

Download or read book Chinese Consumers in a New Era written by Kam Hung. This book was released on 2016-02-05. Available in PDF, EPUB and Kindle. Book excerpt: As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.

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