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Consumer Behavior in Digital Age

2019-07-01 Business & Economics
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Release : 2019-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Consumer Behavior in Digital Age by :

Download or read book Consumer Behavior in Digital Age written by . This book was released on 2019-07-01. Available in PDF, EPUB and Kindle. Book excerpt: This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.

AGE OF DIGITAL CONSUMER BEHAVIOR.

2022
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Release : 2022
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Kind : eBook
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Book Synopsis AGE OF DIGITAL CONSUMER BEHAVIOR. by : MICHAEL. DIAMANTSTEIN

Download or read book AGE OF DIGITAL CONSUMER BEHAVIOR. written by MICHAEL. DIAMANTSTEIN. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt:

The Age of Digital Consumer Behavior

2020-01-20
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Release : 2020-01-20
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Kind : eBook
Book Rating : 426/5 ( reviews)

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Book Synopsis The Age of Digital Consumer Behavior by : Michael Diamantstein

Download or read book The Age of Digital Consumer Behavior written by Michael Diamantstein. This book was released on 2020-01-20. Available in PDF, EPUB and Kindle. Book excerpt:

Absolute Value

2014-02-04 Business & Economics
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Release : 2014-02-04
Genre : Business & Economics
Kind : eBook
Book Rating : 68X/5 ( reviews)

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Book Synopsis Absolute Value by : Itamar Simonson

Download or read book Absolute Value written by Itamar Simonson. This book was released on 2014-02-04. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

Digital and Social Media Marketing

2019-11-11 Business & Economics
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Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

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