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A Design Framework for Mobile Social Commerce

2014 University of Ottawa theses
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Release : 2014
Genre : University of Ottawa theses
Kind : eBook
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Book Synopsis A Design Framework for Mobile Social Commerce by : Ilyas Eray Kucukcay

Download or read book A Design Framework for Mobile Social Commerce written by Ilyas Eray Kucukcay. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers' needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce). In this thesis, we performed a thorough literature review to identify the characteristics of ms-commerce. The findings enabled us to first devise a proper definition for ms-commerce as the concept of performing online commercial activities in a mobile environment with the help of contributions from customers. Second, elements of the building blocks of ms-commerce, namely business models, m-commerce and s-commerce were identified based on commonly accepted fundamentals of the related concepts. Each building block has a critical role in increasing the value and efficiency of the product/service being delivered online by B2C businesses. We propose a mobile social commerce design framework along with a modular design model consisting of a generic class diagram that can be used for designing and developing ms-commerce applications that fit the specific needs of businesses. Businesses can choose the right elements to integrate in their ms-commerce application with the purpose of increasing the efficiency and integrating the social participation of customers. Three different scenarios were devised, and three mobile app prototypes were developed to support them, using the design model of our proposed framework. Finally, in light of our experience in developing ms-commerce applications, we discussed and contrasted the three different mobile development strategies, namely native, hybrid and web-based.

Mobile Platforms, Design, and Apps for Social Commerce

2017-05-17 Business & Economics
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Release : 2017-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : 703/5 ( reviews)

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Book Synopsis Mobile Platforms, Design, and Apps for Social Commerce by : Pelet, Jean-Éric

Download or read book Mobile Platforms, Design, and Apps for Social Commerce written by Pelet, Jean-Éric. This book was released on 2017-05-17. Available in PDF, EPUB and Kindle. Book excerpt: While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

2021-04-16 Business & Economics
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Release : 2021-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 580/5 ( reviews)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources. This book was released on 2021-04-16. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

2017-06-19 Business & Economics
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Release : 2017-06-19
Genre : Business & Economics
Kind : eBook
Book Rating : 005/5 ( reviews)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2017-06-19. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Proceeding of the International Conference on Computer Networks, Big Data and IoT (ICCBI - 2018)

2019-07-31 Technology & Engineering
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Release : 2019-07-31
Genre : Technology & Engineering
Kind : eBook
Book Rating : 434/5 ( reviews)

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Book Synopsis Proceeding of the International Conference on Computer Networks, Big Data and IoT (ICCBI - 2018) by : A.Pasumpon Pandian

Download or read book Proceeding of the International Conference on Computer Networks, Big Data and IoT (ICCBI - 2018) written by A.Pasumpon Pandian. This book was released on 2019-07-31. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the International Conference on Computer Networks, Big Data and IoT (ICCBI-2018), held on December 19–20, 2018 in Madurai, India. In recent years, advances in information and communication technologies [ICT] have collectively aimed to streamline the evolution of internet applications. In this context, increasing the ubiquity of emerging internet applications with an enhanced capability to communicate in a distributed environment has become a major need for existing networking models and applications. To achieve this, Internet of Things [IoT] models have been developed to facilitate a smart interconnection and information exchange among modern objects – which plays an essential role in every aspect of our lives. Due to their pervasive nature, computer networks and IoT can easily connect and engage effectively with their network users. This vast network continuously generates data from heterogeneous devices, creating a need to utilize big data, which provides new and unprecedented opportunities to process these huge volumes of data. This International Conference on Computer Networks, Big Data, and Internet of Things [ICCBI] brings together state-of-the-art research work, which briefly describes advanced IoT applications in the era of big data. As such, it offers valuable insights for researchers and scientists involved in developing next-generation, big-data-driven IoT applications to address the real-world challenges in building a smartly connected environment.

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