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A Big Life In Advertising

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Author :
Release : 2003-05-06
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 865/5 ( reviews)

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Book Synopsis A Big Life In Advertising by : Mary Lawrence

Download or read book A Big Life In Advertising written by Mary Lawrence. This book was released on 2003-05-06. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

A Big Life in Advertising

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Author :
Release : 2002-01-30
Genre : Business & Economics
Kind : eBook
Book Rating : 837/5 ( reviews)

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Book Synopsis A Big Life in Advertising by : Mary Wells Lawrence

Download or read book A Big Life in Advertising written by Mary Wells Lawrence. This book was released on 2002-01-30. Available in PDF, EPUB and Kindle. Book excerpt: One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun & craziness. She describes being a young copywriter in the 1960s at Doyle Dane Bernbach, working on campaigns for Avis, VW, & Polaroid. Wells also worked on campaigns for Alka-Seltzer, Braniff Airways, the French tourist bureau, & Betty Crocker. She started Wells Rich Greene & ran it like a movie studio. She created a new line of cosmetics known as Love, helped save Amer. Motors from bankruptcy, created the Ford slogan Quality is Job One,Ó & created the slogan I Love New York.Ó She became the first woman CEO of a co. on the N.Y. Stock Exchange. She tells why she decided to sell her co. Illus.

The Big Life

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Author :
Release : 2017-03-14
Genre : Self-Help
Kind : eBook
Book Rating : 251/5 ( reviews)

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Book Synopsis The Big Life by : Ann Shoket

Download or read book The Big Life written by Ann Shoket. This book was released on 2017-03-14. Available in PDF, EPUB and Kindle. Book excerpt: "Ann has always seen the power and potential in young women. The Big Life helps make all our dreams closer than ever." —Lauren Conrad, designer and New York Times bestselling author of Lauren Conrad Celebrate "The Big Life is a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their bosses, and partners who want all those things for them as badly as they do." —The New York Times Millennial women are changing what it means to be powerful and successful in the world—for everyone. Forever. You want The Big Life—that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful. Ann Shoket knows the evolving values of young women more than anyone. She’s the voice behind the popular Badass Babes community, a sisterhood of young, hungry, ambitious women who are helping each other through the most complex issues around becoming who you’re meant to be. As the trailblazing editor-in-chief of Seventeen for the better part of a decade, Shoket led provocative conversations that helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. Now that they are adding muscle to the framework of their lives, she’s continuing the conversation with The Big Life. The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket’s own stories on her quest for The Big Life. You’ll learn to tackle all of the issues on heavy rotation in your mind such as: • How to craft a career that’s also a passion. • How to get respect from a boss who thinks you’re a lazy, entitled, and self-obsessed millennial • Why you need a “squad” of people who support you as you build your Big Life • How a side hustle will make you smarter, hotter, and more in control of your destiny. • Why work/life balance is a sham and your need to embrace the mess. • How to find a partner whose eyes light up when you talk about your ambition. Written in Shoket’s friendly and authoritative style, The Big Life will help you recognize your power, tap into your ambition, and create your own version of The Big Life.

A Big Life

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Author :
Release : 2012-02
Genre : Religion
Kind : eBook
Book Rating : 582/5 ( reviews)

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Book Synopsis A Big Life by : Peter Hone

Download or read book A Big Life written by Peter Hone. This book was released on 2012-02. Available in PDF, EPUB and Kindle. Book excerpt: What makes this story so thrilling for me is that it represents the new wave of missions in the world.' - Charles Colson, former special counsel to President Richard Nixon and founder of Prison Fellowship Ministries'God took a couple of lay people who decided to live this big life...they had no idea what God would do with them. But what a journey it has been.' - Mike Huckabee, former governor of Arkansas and 2008 Republican presidential candidate'Big Life is doing what the Apostle Paul did...' - Lieutenant Colonel Oliver L. North, political commentator and New York Times best-selling author'I welcome this book. The story of Big Life needs to be told.' - David Kerrigan, General Director, Baptist Missionary Society (United Kingdom)A Big Life: The Story of an Extraordinary Ministry tells the story of how thousands of believers, from suburban America to the jungles of the subcontinent of India, Pakistan, and beyond, were brought together in a phenomenal work of God.No Christian was more ordinary than John Heerema, but he was obedient. God took him on an extraordinary, emotional, and often painful journey, shaping him to be a new kind of missionary on a new kind of mission. It was a simple strategy, a strategy not new after all, but ancient, because He had first shown it to us two thousand years ago.Over the next nine years, hundreds of obedient believers were grafted into an unbelievable ministry that has brought the salvation of Jesus to tens of thousands. The book of Acts has been put into action once again in the ministry of Big Life. A Big Life is a must for everyone who wishes to see how God responds today to the obedience of his people.

Ogilvy on Advertising

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Author :
Release : 2013-09-11
Genre : Social Science
Kind : eBook
Book Rating : 053/5 ( reviews)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy. This book was released on 2013-09-11. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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