Author : Timothy R. Hawthorne
Release : 1997
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
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Book Synopsis The Complete Guide to Infomercial Marketing by : Timothy R. Hawthorne
Download or read book The Complete Guide to Infomercial Marketing written by Timothy R. Hawthorne. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR