1# Library to Find Best eBook for Read
Author : Hawthorne Direct, Incorporated
Release : 2005-04-01
Genre :
Kind : eBook
Book Rating : 602/5 ( reviews)
Book Synopsis The Complete Guide to Infomercial Marketing by : Hawthorne Direct, Incorporated
Download or read book The Complete Guide to Infomercial Marketing written by Hawthorne Direct, Incorporated. This book was released on 2005-04-01. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Timothy R. Hawthorne
Release : 1997
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Complete Guide to Infomercial Marketing by : Timothy R. Hawthorne
Download or read book The Complete Guide to Infomercial Marketing written by Timothy R. Hawthorne. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Richard Stokes
Release : 2014-03-18
Genre : Business & Economics
Kind : eBook
Book Rating : 342/5 ( reviews)
Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes
Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes. This book was released on 2014-03-18. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
Author : Peter Bieler
Release : 1996-05-28
Genre : Biography & Autobiography
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis "This Business Has Legs" by : Peter Bieler
Download or read book "This Business Has Legs" written by Peter Bieler. This book was released on 1996-05-28. Available in PDF, EPUB and Kindle. Book excerpt: Offers an inside look at direct response television.
Author : Eric Taylor
Release : 2011-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 749/5 ( reviews)
Book Synopsis Mastering the World of Marketing by : Eric Taylor
Download or read book Mastering the World of Marketing written by Eric Taylor. This book was released on 2011-05-04. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
