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Your Customer Creation Equation

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Author :
Release : 2012-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 738/5 ( reviews)

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Book Synopsis Your Customer Creation Equation by : Brian Massey

Download or read book Your Customer Creation Equation written by Brian Massey. This book was released on 2012-07-01. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

The Customer Equation

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Author :
Release : 2023-08-16
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Customer Equation by : Vipresh Dwivedi

Download or read book The Customer Equation written by Vipresh Dwivedi. This book was released on 2023-08-16. Available in PDF, EPUB and Kindle. Book excerpt: "The Customer Equation" is a comprehensive book that equips businesses with the knowledge, strategies, and tools to cultivate meaningful customer relationships and drive business success in the digital age. From understanding customer needs and expectations to delivering exceptional experiences, this guide covers a wide range of topics essential for creating a customer-centric culture. With practical advice, real-world examples, and actionable insights, readers will learn how to build trust, foster loyalty, and exceed customer expectations. The book explores the importance of personalized marketing, effective communication, and continuous improvement in enhancing customer experiences. It also delves into the power of social media, online reputation management, and leveraging technology for customer engagement and support. From small startups to established enterprises, this guide is suitable for businesses across industries looking to enhance customer relationships, drive customer success, and achieve remarkable business growth. Whether you're a business owner, manager, or customer service professional, "The Customer-Centric Guide" will empower you to develop a customer-centric mindset and implement strategies that make a positive impact on your customers and bottom line. Key Topics: Understanding customer needs and expectations Mapping the customer journey and enhancing touchpoints Effective customer communication and feedback management Delivering exceptional customer experiences through personalization Building trust, loyalty, and customer advocacy Implementing customer success strategies and aligning with business goals Leveraging technology for enhanced customer interactions Managing online reputation and utilizing social media for brand building Effective complaint handling and conflict resolution Aligning sales and marketing efforts with customer preferences Measuring customer satisfaction and loyalty "The Customer Equation" is a valuable resource for any business seeking to thrive in today's customer-driven marketplace by putting customers at the heart of their strategies and operations.

Balancing the Demand Equation

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Author :
Release : 2011-09
Genre : Business & Economics
Kind : eBook
Book Rating : 364/5 ( reviews)

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Book Synopsis Balancing the Demand Equation by : Adam Needles

Download or read book Balancing the Demand Equation written by Adam Needles. This book was released on 2011-09. Available in PDF, EPUB and Kindle. Book excerpt:

Build Your Customer Strategy

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Author :
Release : 2007-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 266/5 ( reviews)

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Book Synopsis Build Your Customer Strategy by : James G. Barnes

Download or read book Build Your Customer Strategy written by James G. Barnes. This book was released on 2007-01-06. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.

God in the Equation

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Author :
Release : 2003-08-12
Genre : Religion
Kind : eBook
Book Rating : 499/5 ( reviews)

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Book Synopsis God in the Equation by : Corey Powell

Download or read book God in the Equation written by Corey Powell. This book was released on 2003-08-12. Available in PDF, EPUB and Kindle. Book excerpt: Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.

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