Author : J.K. Tina Basi
Release : 2009-06-02
Genre : Business & Economics
Kind : eBook
Book Rating : 352/5 ( reviews)
Book Synopsis Women, Identity and India's Call Centre Industry by : J.K. Tina Basi
Download or read book Women, Identity and India's Call Centre Industry written by J.K. Tina Basi. This book was released on 2009-06-02. Available in PDF, EPUB and Kindle. Book excerpt: Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.