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Winning at New Products

2017-09-19 Business & Economics
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Release : 2017-09-19
Genre : Business & Economics
Kind : eBook
Book Rating : 337/5 ( reviews)

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Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper. This book was released on 2017-09-19. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Product Innovation and Technology Strategy

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 246/5 ( reviews)

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Book Synopsis Product Innovation and Technology Strategy by : Robert G. Cooper

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Lean, Rapid and Profitable New Product Development

2009-03-06 Business & Economics
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Release : 2009-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 609/5 ( reviews)

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Book Synopsis Lean, Rapid and Profitable New Product Development by : Robert G. Cooper

Download or read book Lean, Rapid and Profitable New Product Development written by Robert G. Cooper. This book was released on 2009-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Winning at New Products

1986 Business & Economics
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Release : 1986
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper. This book was released on 1986. Available in PDF, EPUB and Kindle. Book excerpt: Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan, testing the product and the strategy, and understanding timing.

Successful Product Innovation

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 180/5 ( reviews)

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Book Synopsis Successful Product Innovation by : Robert G. Cooper

Download or read book Successful Product Innovation written by Robert G. Cooper. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

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