Wine Heritage

2000-10-01 Cooking

Author : Dick Rosano
Release : 2000-10-01
Genre : Cooking
Kind : eBook
Book Rating : 132/5 ( reviews)

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Book Synopsis Wine Heritage by : Dick Rosano

Download or read book Wine Heritage written by Dick Rosano. This book was released on 2000-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Mondavi, Martini, Sebastiani, Gallo, Bargetto and Perelli-Minetti. Who could deny the importance of Italians to the development of America’s wine industry? It is little known that Italians have been planting vineyards and making wine in America since the early colonial days when Filippo Mazzei was the vineyard consultant for Thomas Jefferson. Grapes were planted and nurtured in virtually every corner of America where Italians settled. Wine making was as sacrosanct as making bread or pasta. Here is the story of Italian immigrants whose descendants now dominate American wine making. How they struggled and endured. How they persisted in the face of Prohibition and facilitated legislation permitting home wine making of 200 gallons per family. The intrigue, the feuds, the love affairs and financial triumphs are all in this authenticated history from the earliest days of America to the new Italian/American wine makers.

Wine and Identity

2014-01-10 Business & Economics

Author : Matt Harvey
Release : 2014-01-10
Genre : Business & Economics
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis Wine and Identity by : Matt Harvey

Download or read book Wine and Identity written by Matt Harvey. This book was released on 2014-01-10. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Mediterranean Wines of Place

2020-04-30 Cooking

Author : Albert Leonard
Release : 2020-04-30
Genre : Cooking
Kind : eBook
Book Rating : 442/5 ( reviews)

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Book Synopsis Mediterranean Wines of Place by : Albert Leonard

Download or read book Mediterranean Wines of Place written by Albert Leonard. This book was released on 2020-04-30. Available in PDF, EPUB and Kindle. Book excerpt: Travel globally sip locally! - At that rustic taverna in Athens, don't order Chardonnay with your moussaka, try it with a bottle of Malagousia. - Dining by the Galata Bridge in Istanbul? Forgo the Merlot and pair those kebabs with a crisp Kalecik Karasi - The Hittites did it over 3000 years ago! - In Taormina, the waiters on the Corso Umberto will gladly serve you Pinot Grigio, but watch their reaction when you order a glass of local Carricante, grown just over their shoulder on the eastern face of Mount Etna. In Mediterranean Wines of Place, Al Leonard, a Professor of Classical Archaeology and wine aficionado, pairs his love of the Mediterranean World with wines that are crafted from the heritage grapes that have been so much a part of its history. This locavore's guide to Mediterranean wines provides a historical introduction to more than sixty heirloom grapes and the wines they produce. Places visited include mainland Greece and the Greek islands, Cyprus, Turkey, Italy, Croatia, Spain, and Malta.

The Twelve Monotasks

2021-12-07 Self-Help

Author : Thatcher Wine
Release : 2021-12-07
Genre : Self-Help
Kind : eBook
Book Rating : 535/5 ( reviews)

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Book Synopsis The Twelve Monotasks by : Thatcher Wine

Download or read book The Twelve Monotasks written by Thatcher Wine. This book was released on 2021-12-07. Available in PDF, EPUB and Kindle. Book excerpt: Reclaim your attention, productivity, and happiness with this “captivating, informative and beautifully written” book by learning how to keep your focus on one familiar task at a time (Nate Berkus). Modern life is full of to-do lists, all-consuming technology and the constant pressure to be doing and striving for more. What if you could train your brain to focus on one thing at a time? What if the secret to better productivity involved doing less, not more? Drawing on research in psychology, neuroscience, and mindfulness, The Twelve Monotasks provides a clear and accessible plan for life in the twenty-first century. Practice resisting distractions and building focus by doing the things you already do—like reading, sleeping, eating, and listening—with renewed attention. For example, the next time you go for a walk, don’t try to run an errand or squeeze in a phone call, but instead, notice the cool breeze on your face and the plants and birds that may cross your path. Immerse yourself in the activity and let time melt away, even if you’re only actually out for 20 minutes. Notice how much clearer your head feels when you return home. This is the magic of monotasking. With monotasking you will: Become more productive Produce higher quality work Reduce stress And increase happiness. Thatcher Wine’s The Twelve Monotasks will help you do one thing at a time, and do it well, so you can enjoy all of your life!

Chilean Wine

2005 Wine and wine making

Author : Rodrigo Alvarado
Release : 2005
Genre : Wine and wine making
Kind : eBook
Book Rating : 772/5 ( reviews)

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Book Synopsis Chilean Wine by : Rodrigo Alvarado

Download or read book Chilean Wine written by Rodrigo Alvarado. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: There are many thousands of wineries in the world trying to sell wine to American consumers. To do so, they must find a way to gain favourable attention so they can sell their wine in spite of excess supply and tough competition. Making good wine - even great wine - or reducing prices isn't enough. A successful winery must differentiate itself in the market, and the most cost-effective way to do that is public relations. Using both proven and innovative approaches to reaching potential customers, creative public relations campaigns have helped clever wineries prosper while others stumble. Public relations is also effective for reaching audiences other than consumers. Campaigns aimed at distribution channels, local communities and government agencies and officers have helped expand sales outlets, allow direct shipping to customers and loosen draconian environmental regulations. needs. It's a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include long-time wine publicists and marketing experts as well as association officials. The studies were collected by PR experts Harvey Posert and Paul Franson, who both live in Napa Valley, the heart of America's wine culture. Each also contributed chapters to the mix.

Popular eBooks

Wine Heritage

Wine and Identity

Mediterranean Wines of Place

The Twelve Monotasks

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