Share

Wii Innovate - How Nintendo Created a New Market Through the Strategic Innovation Wii

2009-12 Business & Economics
Download Wii Innovate - How Nintendo Created a New Market Through the Strategic Innovation Wii PDF Online Free

Author :
Release : 2009-12
Genre : Business & Economics
Kind : eBook
Book Rating : 740/5 ( reviews)

GET EBOOK


Book Synopsis Wii Innovate - How Nintendo Created a New Market Through the Strategic Innovation Wii by : Jörg Ziesak

Download or read book Wii Innovate - How Nintendo Created a New Market Through the Strategic Innovation Wii written by Jörg Ziesak. This book was released on 2009-12. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bielefeld, language: English, abstract: In the year 2009, Nintendo was placed fifth in the BusinessWeek's ranking of the world's most innovative companies. This confirms Nintendo's significant rearrangement into an innovative design powerhouse that redefined the predominant business value factors of the video game industry. However, a few years ago no analyst would have anticipated that Nintendo would develop in this direction. Until the mid-1990s, the global home video game console industry was dominated by Nintendo, a Japanese video game hardware and software manufacturer. Rivalry in this industry only marginally existed. This changed when Sony entered the market in 1994. By offering a console that was technologically superior, Sony outperformed the then-Nintendo console. Thereby new challenges arose for the Japanese company. Nintendo lost its long lasting market leadership to the new entrant. Despite several trails to recapture market leadership during the end-1990s, Nintendo was stuck in second place. Instead of regaining market share, the opposite was the case when Microsoft, a computer software giant, joined the market in 2001. Nintendo's market share slipped dramatically because they were not able to keep up the technological progress of its competitors. The former market leader fell back to the third place of the industry. Analysts of the video game entertainment industry even recommended that Nintendo withdraw completely from the highly competitive console market in order to concentrate on developing software.4 However, Nintendo refused to surrender, but they were in biggest need to recover market share. Nintendo had a very different approach to strategy than Sony or Microsoft. Instead of competing for core gamers, Nintendo tried to expand the market and to win new cus

A Strategy Analysis of Nintendo - Executive Summary

2011-12 Business & Economics
Download A Strategy Analysis of Nintendo - Executive Summary PDF Online Free

Author :
Release : 2011-12
Genre : Business & Economics
Kind : eBook
Book Rating : 366/5 ( reviews)

GET EBOOK


Book Synopsis A Strategy Analysis of Nintendo - Executive Summary by : Corinna Jung

Download or read book A Strategy Analysis of Nintendo - Executive Summary written by Corinna Jung. This book was released on 2011-12. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 84 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Nintendo, the Japanese video game console manufacturing company, is one of the big players in the respective industry along with Sony and Microsoft. In 2006, when the competitors were following the industry norm to improve the product features, Nintendo followed a disruptive route to target a new market with a new product that none of the competitors had: the Wii. The following report strives to present a comprehensive strategic analysis of Nintendo for the executive board. Beginning with an analysis of Nintendo's current strategy, the report evaluates the strategy in terms of its fit with the environment. Finally, the report presents some recommendations and implementation issues that the board needs to consider while making its decision. 2. Strategy Analysis The strategic analysis of Nintendo has been conducted at the corporate level along with the Blue Ocean Strategy that played a key role in the formulation of its disruptive strategy. 2.1 Corporate Level Strategy At the corporate level, Nintendo is following an Innovation Strategy that has played an important role in building its competitive advantage. Figure 1 shows an analysis of Nintendo's innovation strategy through the framework of the Innovation Dilemma (Johnson et al., 2008). The analysis of Nintendo's innovation strategy indicates that it used an innovative business model i.e. to position itself completely different from its competitors andquestioned how people actually want to play through its in depth customer understanding (Pontiskoski and Asakawa, 2009). Secondly, Nintendo used a technological push i.e. to target an untapped or incomplete market of gamers, as it had to convince the non-gamer adult to play on a Nintendo platform. Through its largest advertising campaign

Revitalizing an Organization Through Disruptive Innovation

2016
Download Revitalizing an Organization Through Disruptive Innovation PDF Online Free

Author :
Release : 2016
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Revitalizing an Organization Through Disruptive Innovation by : Aeron Zentner

Download or read book Revitalizing an Organization Through Disruptive Innovation written by Aeron Zentner. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the evolution of the global market has prompted firms to reconfigure strategies in order to compete and maintain ground on the global business platform. The rapid changes in consumer demand and in technological advancements through innovation has organizations seeking new strategies to maintain market stature by venturing into new opportunities to create consumer demand. While innovation encompasses a broad range of strategic approaches and outputs, the core focus is on making change, which is reflected in the impact of the disruption. The following paper will provide an analysis of Nintendo's disruptive strategy with the Wii product line and provide a conceptual framework to continue to sustain Nintendo's success within the video game industry.

Re-engineering of Products and Processes

2012-04-23 Technology & Engineering
Download Re-engineering of Products and Processes PDF Online Free

Author :
Release : 2012-04-23
Genre : Technology & Engineering
Kind : eBook
Book Rating : 176/5 ( reviews)

GET EBOOK


Book Synopsis Re-engineering of Products and Processes by : Federico Rotini

Download or read book Re-engineering of Products and Processes written by Federico Rotini. This book was released on 2012-04-23. Available in PDF, EPUB and Kindle. Book excerpt: Whilst previous methods for business process reengineering have focused on time and cost reduction policies to preserve competitive services and products, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace presents a new approach which aims to include aspects that impact the customer perceived value. This method supports business reengineering initiatives by identifying process bottlenecks as well as new products and services viable to overcome market competition. This original approach is described step-by-step, explaining the theory through examples of performable tasks and the selection of relevant tools according to the nature of the problem. Supported by illustrations, tables and diagrams, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace clearly explains a method which is then applied to several case studies across different industrial sectors. Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace provides a scientific reference for researchers and PhD students working in several fields of the Industrial Engineering: mechanical, electric, electronic sectors and, more in general, all the industrial areas where there are needs to design innovative products. The step-by-step description on how to employ the proposed method and its application to practical examples, make the book a key resource for industry consultants and managers who look to increase the value of their products and services for new and existing customers.

Design Driven Innovation

2009-08-12 Business & Economics
Download Design Driven Innovation PDF Online Free

Author :
Release : 2009-08-12
Genre : Business & Economics
Kind : eBook
Book Rating : 574/5 ( reviews)

GET EBOOK


Book Synopsis Design Driven Innovation by : Roberto Verganti

Download or read book Design Driven Innovation written by Roberto Verganti. This book was released on 2009-08-12. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

You may also like...