Why Do They Make Things so Complicated?

2017-05-05 Business & Economics

Author : Lisa Monika Anna Mützel
Release : 2017-05-05
Genre : Business & Economics
Kind : eBook
Book Rating : 115/5 ( reviews)

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Book Synopsis Why Do They Make Things so Complicated? by : Lisa Monika Anna Mützel

Download or read book Why Do They Make Things so Complicated? written by Lisa Monika Anna Mützel. This book was released on 2017-05-05. Available in PDF, EPUB and Kindle. Book excerpt: In the past 50 years, consumers’ buying situations have not become easier. Consumers remain easily overwrought by complex buying situations that involve buying complex products or services, such as laptops or insurances. In such situations, consumers find it difficult to make a decision and must spend high levels of cognitive effort on it. Prior consumer research has addressed the complexity of buying situations in several research streams such as in choice complexity or product complexity literature. However, previous researchers have not reached consensus on what constitutes the complexity of a buying situation. Furthermore, they have mostly concentrated on cognitive constructs and emotional constructs have been rather unexplored. To close these research gaps, this dissertation provides an in-depth conceptualization of complex buying situations by developing a comprehensive reference framework. Furthermore, this dissertation differs from prior research by examining in detail negative emotional responses to complexity (NERCO). A reliable and valid NERCO scale is developed that consists of two factors, emotional resignation and fear of post-purchase dissonance. An experiment investigates the influence of two input variables of the reference framework (1. the number of alternatives in the consumer’s price class and 2. the perceived expertise of the salesperson who provides a recommendation in a buying situation) on perceived choice complexity and on NERCO. This dissertation paves the way for numerous directions for future research on the complexity of buying situations by providing theoretical fundamentals in the form of a detailed conceptualization and by precisely defining the research gaps.

Real Leaders Don't Follow

2015-10-19 Business & Economics

Author : Steve Tobak
Release : 2015-10-19
Genre : Business & Economics
Kind : eBook
Book Rating : 203/5 ( reviews)

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Book Synopsis Real Leaders Don't Follow by : Steve Tobak

Download or read book Real Leaders Don't Follow written by Steve Tobak. This book was released on 2015-10-19. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

The Great Mental Models, Volume 1

2024-10-15 Business & Economics

Author : Shane Parrish
Release : 2024-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 972/5 ( reviews)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish. This book was released on 2024-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

It's Not Complicated

2017-05-08 Business & Economics

Author : Rick Nason
Release : 2017-05-08
Genre : Business & Economics
Kind : eBook
Book Rating : 786/5 ( reviews)

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Book Synopsis It's Not Complicated by : Rick Nason

Download or read book It's Not Complicated written by Rick Nason. This book was released on 2017-05-08. Available in PDF, EPUB and Kindle. Book excerpt: In the new knowledge economy, traditional modes of thinking are no longer effective. Compartmentalizing problems and solutions and assuming everything can be solved with the right formula can no longer keep pace with the radical changes occurring daily in the modern business world. It’s Not Complicated offers a paradigm shift for business professionals looking for simplified solutions to complex problems. In his straightforward and highly engaging style, Rick Nason introduces the principles of “complexity thinking” which empower managers to understand, correlate, and explain a diverse range of business phenomena. For example, why some new products go viral while others remain unnoticed, how office cliques develop despite collaborative work policies and spaces, how economic bubbles form, and how an unknown retiree foiled one of the most carefully planned product launches ever with a single letter to the editor of his local newspaper. Rather than consider complicated and complex as interchangeable terms, Rick Nason explains what complexity is, how it arises, and the errors in solving complex situations with complicated thinking. It’s Not Complicated provides managers with fresh, counterintuitive, and actionable models for dealing with challenging business problems.

Overcomplicated

2016 Mathematics

Author : Samuel Arbesman
Release : 2016
Genre : Mathematics
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Overcomplicated by : Samuel Arbesman

Download or read book Overcomplicated written by Samuel Arbesman. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: In "Overcomplicated," complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos. By embracing and observing the freak accidents and flukes that disrupt our lives, we can gain valuable clues about how our algorithms really work. What's more, we will become better thinkers, scientists, and innovators as a result.

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Why Do They Make Things so Complicated?

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