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What Your Customer Wants and Can't Tell You

2021-05-13 Business & Economics
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Release : 2021-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 633/5 ( reviews)

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Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer

Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer. This book was released on 2021-05-13. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants

What The Customer Wants You To Know

2007
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Release : 2007
Genre :
Kind : eBook
Book Rating : 851/5 ( reviews)

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Book Synopsis What The Customer Wants You To Know by : Ram Charan

Download or read book What The Customer Wants You To Know written by Ram Charan. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: From The Bestselling Author Of What The Ceo Wants You To Know&Mdash;How To Rethink Sales From The Outside In. More Than Ever These Days, The Sales Process Often Turns Into A War About Price&Mdash;A Frustrating, Unpleasant War That Takes All The Fun Out Of Selling. But There&Rsquo;S A Better Way To Think About Sales, Says Bestselling Author Ram Charan, Who Is Famous For Clarifying And Simplifying Difficult Business Problems. Instead Of Starting With Your Product Or Service, Start With Your Customer&Rsquo;S Problems. Focus On Becoming Your Customer&Rsquo;S Trusted Partner, Someone He Or She Can Turn To For Creative, Cost-Effective Solutions That Are Based On Your Deep Knowledge Of His Values, Goals, Problems, And Customers. This Powerful Book Will Teach You: &Bull; How To Gain A Deeper Knowledge Of Your Customer&Rsquo;S Company, Including Costs, Values, And How Decisions Really Get Made &Bull; How To Help Your Customer Improve Margins And Drive Revenue Growth &Bull; How To Focus On Your Customer&Rsquo;S Customers &Bull; How To Work With Other Departments In Your Own Company To Customize Better Solutions &Bull; How To Make Price Much Less Of An Issue Someday, Every Company Will Listen More Closely To The Customer, And Every Manager Will Realize That Sales Is Everyone&Rsquo;S Business, Not Just The Sales Department&Rsquo;S. In The Meantime, This Eye-Opening Book Will Show You How To Get Started. &Lsquo;An Insightful Theorist&Rsquo;&Mdash;Jack Welch

What the CEO Wants You to Know

2001 Corporations
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Release : 2001
Genre : Corporations
Kind : eBook
Book Rating : 398/5 ( reviews)

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Book Synopsis What the CEO Wants You to Know by : Ram Charan

Download or read book What the CEO Wants You to Know written by Ram Charan. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.

Questions that Sell

2017-12-07 Business & Economics
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Release : 2017-12-07
Genre : Business & Economics
Kind : eBook
Book Rating : 717/5 ( reviews)

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Book Synopsis Questions that Sell by : Paul Cherry

Download or read book Questions that Sell written by Paul Cherry. This book was released on 2017-12-07. Available in PDF, EPUB and Kindle. Book excerpt: If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Top sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result. In Questions That Sell, Cherry shares material on how to: Discover hidden customer needs and motivations Reinvigorate a stale relationship Soothe anxious buyers Accelerate the decision process Upsell and cross-sell so you no longer leave money on the table Use questions to qualify prospects (without insulting them) And much more Questions That Sell is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.

Customer Experience

2010-09-09 Business & Economics
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Release : 2010-09-09
Genre : Business & Economics
Kind : eBook
Book Rating : 775/5 ( reviews)

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Book Synopsis Customer Experience by : C. Shaw

Download or read book Customer Experience written by C. Shaw. This book was released on 2010-09-09. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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