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Website Quality and Shopping Behavior

2020-04-04 Business & Economics
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Release : 2020-04-04
Genre : Business & Economics
Kind : eBook
Book Rating : 396/5 ( reviews)

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Book Synopsis Website Quality and Shopping Behavior by : Tereza Semerádová

Download or read book Website Quality and Shopping Behavior written by Tereza Semerádová. This book was released on 2020-04-04. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Web Systems Design and Online Consumer Behavior

2005-01-01 Business & Economics
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Release : 2005-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 272/5 ( reviews)

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Book Synopsis Web Systems Design and Online Consumer Behavior by : Yuan Gao

Download or read book Web Systems Design and Online Consumer Behavior written by Yuan Gao. This book was released on 2005-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Website Quality and Shopping Behavior

2020-04-03 Business & Economics
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Release : 2020-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 406/5 ( reviews)

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Book Synopsis Website Quality and Shopping Behavior by : Tereza Semerádová

Download or read book Website Quality and Shopping Behavior written by Tereza Semerádová. This book was released on 2020-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

The Influence of Mobile Website Quality on Consumer Satisfaction and Behavior

2013
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Release : 2013
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Influence of Mobile Website Quality on Consumer Satisfaction and Behavior by : Xiuyuan Gao

Download or read book The Influence of Mobile Website Quality on Consumer Satisfaction and Behavior written by Xiuyuan Gao. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has been widely used in consumer behavior to explain the relationship between attitude and intention. This model was adopted in this study to examine the relationship between website quality and consumer satisfaction with mobile shopping experience and the relationship between consumer satisfaction and their intentions to return to the website and/or to purchase on the website. The results of this study suggested all dimensions of mobile website quality except navigation were positively related to consumer’s satisfaction with their mobile shopping experience and consumer satisfaction positively related to consumers’ intentions to revisit and/or purchase a product in mobile website contexts. There are a limited number of studies focusing on consumer mobile shopping behaviors. Further study might consider other dimensions of mobile website quality, such as security (Szymanski & Hise, 2000) and innovativeness (Loiacono et al., 2002), and their relationship with consumer satisfaction with mobile shopping experience. In addition, the results of this study will provide marketers and retailers a better understanding of consumer mobile shopping behavior.

Online Shopping Habits and Consumer Behavior

2014-02-25
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Release : 2014-02-25
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Kind : eBook
Book Rating : 121/5 ( reviews)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy. This book was released on 2014-02-25. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

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