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Web Business Bootcamp

2018-03-01 Computers
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Release : 2018-03-01
Genre : Computers
Kind : eBook
Book Rating : 125/5 ( reviews)

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Book Synopsis Web Business Bootcamp by : Richard Seltzer

Download or read book Web Business Bootcamp written by Richard Seltzer. This book was released on 2018-03-01. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."

Web Business Bootcamp

2001-12-01
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Release : 2001-12-01
Genre :
Kind : eBook
Book Rating : 668/5 ( reviews)

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Book Synopsis Web Business Bootcamp by : Seltzer

Download or read book Web Business Bootcamp written by Seltzer. This book was released on 2001-12-01. Available in PDF, EPUB and Kindle. Book excerpt:

eBoot Camp

2009-03-25 Business & Economics
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Release : 2009-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 402/5 ( reviews)

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Book Synopsis eBoot Camp by : Corey Perlman

Download or read book eBoot Camp written by Corey Perlman. This book was released on 2009-03-25. Available in PDF, EPUB and Kindle. Book excerpt: In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Bug Bounty Bootcamp

2021-11-16 Computers
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Release : 2021-11-16
Genre : Computers
Kind : eBook
Book Rating : 552/5 ( reviews)

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Book Synopsis Bug Bounty Bootcamp by : Vickie Li

Download or read book Bug Bounty Bootcamp written by Vickie Li. This book was released on 2021-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Bug Bounty Bootcamp teaches you how to hack web applications. You will learn how to perform reconnaissance on a target, how to identify vulnerabilities, and how to exploit them. You’ll also learn how to navigate bug bounty programs set up by companies to reward security professionals for finding bugs in their web applications. Bug bounty programs are company-sponsored programs that invite researchers to search for vulnerabilities on their applications and reward them for their findings. This book is designed to help beginners with little to no security experience learn web hacking, find bugs, and stay competitive in this booming and lucrative industry. You’ll start by learning how to choose a program, write quality bug reports, and maintain professional relationships in the industry. Then you’ll learn how to set up a web hacking lab and use a proxy to capture traffic. In Part 3 of the book, you’ll explore the mechanisms of common web vulnerabilities, like XSS, SQL injection, and template injection, and receive detailed advice on how to find them and bypass common protections. You’ll also learn how to chain multiple bugs to maximize the impact of your vulnerabilities. Finally, the book touches on advanced techniques rarely covered in introductory hacking books but that are crucial to understand to hack web applications. You’ll learn how to hack mobile apps, review an application’s source code for security issues, find vulnerabilities in APIs, and automate your hacking process. By the end of the book, you’ll have learned the tools and techniques necessary to be a competent web hacker and find bugs on a bug bounty program.

Online Business Bootcamp

2014-11-12
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Release : 2014-11-12
Genre :
Kind : eBook
Book Rating : 042/5 ( reviews)

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Book Synopsis Online Business Bootcamp by : Kirby Cremer

Download or read book Online Business Bootcamp written by Kirby Cremer. This book was released on 2014-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

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