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Web Analytics Strategies for Information Professionals

2014-01-01 Language Arts & Disciplines
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Release : 2014-01-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 559/5 ( reviews)

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Book Synopsis Web Analytics Strategies for Information Professionals by : Tabatha Farney

Download or read book Web Analytics Strategies for Information Professionals written by Tabatha Farney. This book was released on 2014-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.

Web Analytics Strategies for Information Professionals

2019
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Release : 2019
Genre :
Kind : eBook
Book Rating : 248/5 ( reviews)

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Book Synopsis Web Analytics Strategies for Information Professionals by :

Download or read book Web Analytics Strategies for Information Professionals written by . This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt:

Using Digital Analytics for Smart Assessment

2018-12-13 Language Arts & Disciplines
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Release : 2018-12-13
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 981/5 ( reviews)

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Book Synopsis Using Digital Analytics for Smart Assessment by : Tabatha Farney

Download or read book Using Digital Analytics for Smart Assessment written by Tabatha Farney. This book was released on 2018-12-13. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.

Harnessing the Power of Google

2017-06-09 Language Arts & Disciplines
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Release : 2017-06-09
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Harnessing the Power of Google by : Christopher C. Brown

Download or read book Harnessing the Power of Google written by Christopher C. Brown. This book was released on 2017-06-09. Available in PDF, EPUB and Kindle. Book excerpt: This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.

Maximizing Google Analytics

2013-06 Computers
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Release : 2013-06
Genre : Computers
Kind : eBook
Book Rating : 923/5 ( reviews)

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Book Synopsis Maximizing Google Analytics by : Tabatha Farney

Download or read book Maximizing Google Analytics written by Tabatha Farney. This book was released on 2013-06. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.

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