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VIVA MAC

2019-05-06 Social Science
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Release : 2019-05-06
Genre : Social Science
Kind : eBook
Book Rating : 942/5 ( reviews)

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Book Synopsis VIVA MAC by : Andrea Benoit

Download or read book VIVA MAC written by Andrea Benoit. This book was released on 2019-05-06. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.

Brand/Story

2016-03-10 Business & Economics
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Release : 2016-03-10
Genre : Business & Economics
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Brand/Story by : Joseph H. Hancock

Download or read book Brand/Story written by Joseph H. Hancock. This book was released on 2016-03-10. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Fashion Brand Stories

2022-10-20 Business & Economics
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Release : 2022-10-20
Genre : Business & Economics
Kind : eBook
Book Rating : 569/5 ( reviews)

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Book Synopsis Fashion Brand Stories by : Joseph H. Hancock

Download or read book Fashion Brand Stories written by Joseph H. Hancock. This book was released on 2022-10-20. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Compassion, Inc.

2012-04-26 Business & Economics
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Release : 2012-04-26
Genre : Business & Economics
Kind : eBook
Book Rating : 528/5 ( reviews)

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Book Synopsis Compassion, Inc. by : Mara Einstein

Download or read book Compassion, Inc. written by Mara Einstein. This book was released on 2012-04-26. Available in PDF, EPUB and Kindle. Book excerpt: Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Lady Gaga

2019-12-15 Young Adult Nonfiction
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Release : 2019-12-15
Genre : Young Adult Nonfiction
Kind : eBook
Book Rating : 301/5 ( reviews)

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Book Synopsis Lady Gaga by : Nicole Horning

Download or read book Lady Gaga written by Nicole Horning. This book was released on 2019-12-15. Available in PDF, EPUB and Kindle. Book excerpt: Lady Gaga is an icon to her fans, and many of them look to her for inspiration in their daily lives. How did she become such an important figure in pop culture? Readers will discover the answer to this question as they explore her life from her rise to the top of the pop charts to her leading role in the critically acclaimed film A Star Is Born. Lady Gaga's life, career, and advocacy for mental health awareness are presented to readers with the help of informative sidebars, annotated quotations, and full-color photographs of her most iconic looks.

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