Share

Visual Public Relations

2018-03-28 Business & Economics
Download Visual Public Relations PDF Online Free

Author :
Release : 2018-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)

GET EBOOK


Book Synopsis Visual Public Relations by : Simon Collister

Download or read book Visual Public Relations written by Simon Collister. This book was released on 2018-03-28. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Visual Communication

2021-06-15 Social Science
Download Visual Communication PDF Online Free

Author :
Release : 2021-06-15
Genre : Social Science
Kind : eBook
Book Rating : 305/5 ( reviews)

GET EBOOK


Book Synopsis Visual Communication by : Janis Teruggi Page

Download or read book Visual Communication written by Janis Teruggi Page. This book was released on 2021-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Introduction to Strategic Public Relations

2017-11-30 Business & Economics
Download Introduction to Strategic Public Relations PDF Online Free

Author :
Release : 2017-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 020/5 ( reviews)

GET EBOOK


Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page. This book was released on 2017-11-30. Available in PDF, EPUB and Kindle. Book excerpt: This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Introduction to Public Relations

2020-09-11 Business & Economics
Download Introduction to Public Relations PDF Online Free

Author :
Release : 2020-09-11
Genre : Business & Economics
Kind : eBook
Book Rating : 036/5 ( reviews)

GET EBOOK


Book Synopsis Introduction to Public Relations by : Janis Teruggi Page

Download or read book Introduction to Public Relations written by Janis Teruggi Page. This book was released on 2020-09-11. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Public Relations as a Creative Industry

2022-09-02 Business & Economics
Download Public Relations as a Creative Industry PDF Online Free

Author :
Release : 2022-09-02
Genre : Business & Economics
Kind : eBook
Book Rating : 917/5 ( reviews)

GET EBOOK


Book Synopsis Public Relations as a Creative Industry by : Elisenda Estanyol

Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol. This book was released on 2022-09-02. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

You may also like...