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Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

2013-06 Business & Economics
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Release : 2013-06
Genre : Business & Economics
Kind : eBook
Book Rating : 22X/5 ( reviews)

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Book Synopsis Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign by : Sven Wilde

Download or read book Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign written by Sven Wilde. This book was released on 2013-06. Available in PDF, EPUB and Kindle. Book excerpt: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

Viral Marketing Within Social Networking Sites

2013-09
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Release : 2013-09
Genre :
Kind : eBook
Book Rating : 775/5 ( reviews)

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Book Synopsis Viral Marketing Within Social Networking Sites by : Sven Wilde

Download or read book Viral Marketing Within Social Networking Sites written by Sven Wilde. This book was released on 2013-09. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Siegen (Fakultat III), language: English, abstract: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this a variety of different definitions were analysed to set up a practical definition for this thesis. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns, and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data from which to analyse Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing, as well as the preferred types of Viral Marketing messages are illustrated and should help to understand how to create and design an effective Viral Marketing Campaign.

Viral Marketing and Social Networks

2014-05-21 Business & Economics
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Release : 2014-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 134/5 ( reviews)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu. This book was released on 2014-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Viral Marketing Explained

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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Viral Marketing Explained by : Can Akdeniz

Download or read book Viral Marketing Explained written by Can Akdeniz. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!

Designing Viral Marketing Campaigns for Online Social Networking Sites

2008 Viral marketing
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Release : 2008
Genre : Viral marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Designing Viral Marketing Campaigns for Online Social Networking Sites by : Tak Chau

Download or read book Designing Viral Marketing Campaigns for Online Social Networking Sites written by Tak Chau. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt:

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