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User Innovators in the Silver Market

2015-03-03 Business & Economics
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Release : 2015-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 448/5 ( reviews)

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Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner

Download or read book User Innovators in the Silver Market written by Konstantin Wellner. This book was released on 2015-03-03. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

User Innovators in the Silver Market

2015
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Author :
Release : 2015
Genre :
Kind : eBook
Book Rating : 456/5 ( reviews)

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Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner

Download or read book User Innovators in the Silver Market written by Konstantin Wellner. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

The Silver Market Phenomenon

2010-11-01 Business & Economics
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Release : 2010-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 385/5 ( reviews)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher. This book was released on 2010-11-01. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

The Silver Market Phenomenon

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 303/5 ( reviews)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

2017-10-30 Business & Economics
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Release : 2017-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 846/5 ( reviews)

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Book Synopsis The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas by : Florian Denker

Download or read book The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas written by Florian Denker. This book was released on 2017-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.

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