Upstream Marketing

2021-04-13 Business & Economics

Author : Tim Koelzer
Release : 2021-04-13
Genre : Business & Economics
Kind : eBook
Book Rating : 522/5 ( reviews)

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Book Synopsis Upstream Marketing by : Tim Koelzer

Download or read book Upstream Marketing written by Tim Koelzer. This book was released on 2021-04-13. Available in PDF, EPUB and Kindle. Book excerpt: In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

Marketing Champions

2006-10-11 Business & Economics

Author : Roy A. Young
Release : 2006-10-11
Genre : Business & Economics
Kind : eBook
Book Rating : 506/5 ( reviews)

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Book Synopsis Marketing Champions by : Roy A. Young

Download or read book Marketing Champions written by Roy A. Young. This book was released on 2006-10-11. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart

Upstream Marketing

2020-05-21

Author : Kristin Kurth
Release : 2020-05-21
Genre :
Kind : eBook
Book Rating : 647/5 ( reviews)

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Book Synopsis Upstream Marketing by : Kristin Kurth

Download or read book Upstream Marketing written by Kristin Kurth. This book was released on 2020-05-21. Available in PDF, EPUB and Kindle. Book excerpt: This is a how-to book to grow your business.

Upstream

2020-03-03 Business & Economics

Author : Dan Heath
Release : 2020-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 747/5 ( reviews)

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Book Synopsis Upstream by : Dan Heath

Download or read book Upstream written by Dan Heath. This book was released on 2020-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Marketing Strategy

2012-04-27 Business & Economics

Author : Mark E. Hill
Release : 2012-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 30X/5 ( reviews)

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Book Synopsis Marketing Strategy by : Mark E. Hill

Download or read book Marketing Strategy written by Mark E. Hill. This book was released on 2012-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.

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