Share

Understanding the Higher Education Market in Africa

2020-03-06 Business & Economics
Download Understanding the Higher Education Market in Africa PDF Online Free

Author :
Release : 2020-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 241/5 ( reviews)

GET EBOOK


Book Synopsis Understanding the Higher Education Market in Africa by : Emmanuel Mogaji

Download or read book Understanding the Higher Education Market in Africa written by Emmanuel Mogaji. This book was released on 2020-03-06. Available in PDF, EPUB and Kindle. Book excerpt: This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Strategic Marketing of Higher Education in Africa

2020-01-20 Business & Economics
Download Strategic Marketing of Higher Education in Africa PDF Online Free

Author :
Release : 2020-01-20
Genre : Business & Economics
Kind : eBook
Book Rating : 880/5 ( reviews)

GET EBOOK


Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji

Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji. This book was released on 2020-01-20. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Understanding Higher Education

2021-08-23 Education
Download Understanding Higher Education PDF Online Free

Author :
Release : 2021-08-23
Genre : Education
Kind : eBook
Book Rating : 229/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Higher Education by : Chrissie Bowie

Download or read book Understanding Higher Education written by Chrissie Bowie. This book was released on 2021-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transformation have been heard in the university since the last days of apartheid. Similar claims for quality higher education to be made available to all have been made across the African continent. In spite of this, inequalities remain and many would argue that these have been exacerbated during the Covid pandemic. Understanding Higher Education responds to these calls by arguing for a social account of teaching and learning by contesting dominant understandings of students as decontextualised learners premised on the idea that the university is a meritocracy. This book tackles the issue of teaching and learning by looking both within and beyond the classroom. It looks at how higher education policies emerged from the notion of the knowledge economy in the newly democratic South Africa, and how national qualification frameworks and other processes brought the country more closely into conversation with the global order. The effects of this on staffing and curriculum structures are considered alongside a proposition for alternative ways of understanding the role of higher education in society.

Linking Higher Education and Economic Development

2010 Education
Download Linking Higher Education and Economic Development PDF Online Free

Author :
Release : 2010
Genre : Education
Kind : eBook
Book Rating : 448/5 ( reviews)

GET EBOOK


Book Synopsis Linking Higher Education and Economic Development by : Pundy Pillay

Download or read book Linking Higher Education and Economic Development written by Pundy Pillay. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Finland, South Korea and the state of North Carolina in the United States are three systems that successfully have harnessed higher education in their economic development initiatives. Common to the success of all these systems is, amongst others, the link between economic and education planning, quality public schooling, high tertiary participation rates with institutional differentiation, labour market demand, cooperation and networks, and consensus about the importance of higher education for development. Linking higher education and economic development: Implications for Africa from three successful systems draws together evidence on the three systems, synthesises the key findings, and distils the implications for African countries. The project on which the book is based forms part of a larger study on Universities and Economic Development in Africa, undertaken by the Higher Education Research and Advocacy Network in Africa (HERANA). HERANA is co-ordinated by the Centre for Higher Education Transformation in South Africa.

Development of Higher Education in Africa

2013-10-21 Education
Download Development of Higher Education in Africa PDF Online Free

Author :
Release : 2013-10-21
Genre : Education
Kind : eBook
Book Rating : 998/5 ( reviews)

GET EBOOK


Book Synopsis Development of Higher Education in Africa by : Alexander W. Wiseman

Download or read book Development of Higher Education in Africa written by Alexander W. Wiseman. This book was released on 2013-10-21. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the International Perspectives on Education and Society series investigates the challenges and prospects for higher education in Africa, especially issues of development, expansion, internationalization, equity, and divergence.

You may also like...