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Understanding Social Media

2019-09-23 Language Arts & Disciplines
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Release : 2019-09-23
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 269/5 ( reviews)

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Book Synopsis Understanding Social Media by : Larissa Hjorth

Download or read book Understanding Social Media written by Larissa Hjorth. This book was released on 2019-09-23. Available in PDF, EPUB and Kindle. Book excerpt: Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Understanding Social Media

Download Understanding Social Media PDF Online Free

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Genre :
Kind : eBook
Book Rating : 922/5 ( reviews)

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Book Synopsis Understanding Social Media by :

Download or read book Understanding Social Media written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Social Media

2015-04-03 Business & Economics
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Release : 2015-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 576/5 ( reviews)

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Book Synopsis Understanding Social Media by : Damian Ryan

Download or read book Understanding Social Media written by Damian Ryan. This book was released on 2015-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Understanding Social Media

2013-06-21 Social Science
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Release : 2013-06-21
Genre : Social Science
Kind : eBook
Book Rating : 127/5 ( reviews)

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Book Synopsis Understanding Social Media by : Sam Hinton

Download or read book Understanding Social Media written by Sam Hinton. This book was released on 2013-06-21. Available in PDF, EPUB and Kindle. Book excerpt: Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Social Networks

2012-01-02 Social Science
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Release : 2012-01-02
Genre : Social Science
Kind : eBook
Book Rating : 818/5 ( reviews)

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Book Synopsis Understanding Social Networks by : Charles Kadushin

Download or read book Understanding Social Networks written by Charles Kadushin. This book was released on 2012-01-02. Available in PDF, EPUB and Kindle. Book excerpt: Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

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