Understanding Media Industries

2016 Communication

Author : Timothy Havens
Release : 2016
Genre : Communication
Kind : eBook
Book Rating : 323/5 ( reviews)

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Book Synopsis Understanding Media Industries by : Timothy Havens

Download or read book Understanding Media Industries written by Timothy Havens. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, andwhat the broader theoretical and practical implications of the media industries are.

Understanding Media Industries

2012 Mass media

Author : Timothy Havens
Release : 2012
Genre : Mass media
Kind : eBook
Book Rating : 673/5 ( reviews)

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Book Synopsis Understanding Media Industries by : Timothy Havens

Download or read book Understanding Media Industries written by Timothy Havens. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.

Understanding Media Economics

2002-04-04 Language Arts & Disciplines

Author : Gillian Doyle
Release : 2002-04-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 86X/5 ( reviews)

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Book Synopsis Understanding Media Economics by : Gillian Doyle

Download or read book Understanding Media Economics written by Gillian Doyle. This book was released on 2002-04-04. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

The Routledge Companion to Media Industries

2021-10-04 Social Science

Author : Paul McDonald
Release : 2021-10-04
Genre : Social Science
Kind : eBook
Book Rating : 852/5 ( reviews)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald. This book was released on 2021-10-04. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

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