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Understanding Global Cultures

1994-01-11 Business & Economics
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Release : 1994-01-11
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Understanding Global Cultures by : Martin J. Gannon

Download or read book Understanding Global Cultures written by Martin J. Gannon. This book was released on 1994-01-11. Available in PDF, EPUB and Kindle. Book excerpt: With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation′s culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner. Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today′s global environment.

Understanding Global Cultures

2015-02-16 Business & Economics
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Release : 2015-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)

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Book Synopsis Understanding Global Cultures by : Martin J. Gannon

Download or read book Understanding Global Cultures written by Martin J. Gannon. This book was released on 2015-02-16. Available in PDF, EPUB and Kindle. Book excerpt: In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

Understanding Global Cultures

2010 Business & Economics
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Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 893/5 ( reviews)

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Book Synopsis Understanding Global Cultures by : Martin J. Gannon

Download or read book Understanding Global Cultures written by Martin J. Gannon. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: "This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection." -Thunderbird International Business Review (2002) In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz. New and Continuing Features: Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany) Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck Highlights religious and ethnic diversity throughout Ancillaries Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site. Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.

Understanding Global Cultures

2015-02-16 Business & Economics
Download Understanding Global Cultures PDF Online Free

Author :
Release : 2015-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Global Cultures by : Martin J. Gannon

Download or read book Understanding Global Cultures written by Martin J. Gannon. This book was released on 2015-02-16. Available in PDF, EPUB and Kindle. Book excerpt: In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

Understanding Global Cultures

2004 Business & Economics
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Author :
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 802/5 ( reviews)

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Book Synopsis Understanding Global Cultures by : Martin J. Gannon

Download or read book Understanding Global Cultures written by Martin J. Gannon. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important.

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