1# Library to Find Best eBook for Read
Author : Angus Deaton
Release : 1992
Genre : Business & Economics
Kind : eBook
Book Rating : 244/5 ( reviews)
Book Synopsis Understanding Consumption by : Angus Deaton
Download or read book Understanding Consumption written by Angus Deaton. This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the saving and consumption patterns of households
Author : Rajagopal
Release : 2015-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 195/5 ( reviews)
Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal. This book was released on 2015-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author : Chkoniya, Valentina
Release : 2020-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 175/5 ( reviews)
Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina. This book was released on 2020-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author : Ruby Roy Dholakia
Release : 2012-05-16
Genre : Social Science
Kind : eBook
Book Rating : 586/5 ( reviews)
Book Synopsis Technology and Consumption by : Ruby Roy Dholakia
Download or read book Technology and Consumption written by Ruby Roy Dholakia. This book was released on 2012-05-16. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.
Author : Angus Deaton
Release : 1992-10-08
Genre : Business & Economics
Kind : eBook
Book Rating : 639/5 ( reviews)
Book Synopsis Understanding Consumption by : Angus Deaton
Download or read book Understanding Consumption written by Angus Deaton. This book was released on 1992-10-08. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the recent research on saving and consumption, a field in which substantial progress has been made over the last decade. Attempts by economists to understand saving and consumption patterns have generated some of the best science in economics. For more than fifty years, there has been serious empirical and theoretical activity, and data, theory, and policy have never been separated as has happened in many branches of economics. Research has drawn microeconomists interested in household behaviour, as well as macroeconomists, for whom the behaviour of aggregate consumption has always occupied a central role in explaining aggregate fluctuations. Econometricians have also made distinguished contributions, and there has been a steady flow of new methodologies by those working on saving and consumption, in time-series econometrics, as well as in the study of micro and panel data. A coherent account of these developments is presented here, emphasizing the interplay between micro and the macro, between studies of cross-section and panels, and those using aggregate time series data.
