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Understanding Consumer Financial Behavior

2016-07-15 Business & Economics
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Release : 2016-07-15
Genre : Business & Economics
Kind : eBook
Book Rating : 252/5 ( reviews)

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Book Synopsis Understanding Consumer Financial Behavior by : W. Fred van Raaij

Download or read book Understanding Consumer Financial Behavior written by W. Fred van Raaij. This book was released on 2016-07-15. Available in PDF, EPUB and Kindle. Book excerpt: Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

A Research Agenda for Consumer Financial Behavior

2023-06-01 Business & Economics
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Release : 2023-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 656/5 ( reviews)

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Book Synopsis A Research Agenda for Consumer Financial Behavior by : Jing J. Xiao

Download or read book A Research Agenda for Consumer Financial Behavior written by Jing J. Xiao. This book was released on 2023-06-01. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.

The Psychology of Financial Consumer Behavior

2019-02-28 Business & Economics
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Release : 2019-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 709/5 ( reviews)

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Book Synopsis The Psychology of Financial Consumer Behavior by : Dominika Maison

Download or read book The Psychology of Financial Consumer Behavior written by Dominika Maison. This book was released on 2019-02-28. Available in PDF, EPUB and Kindle. Book excerpt: This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Consumer Financial Behavior

2014-12-01 Business & Economics
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Release : 2014-12-01
Genre : Business & Economics
Kind : eBook
Book Rating : 645/5 ( reviews)

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Book Synopsis Consumer Financial Behavior by : W. Fred Van Raaij

Download or read book Consumer Financial Behavior written by W. Fred Van Raaij. This book was released on 2014-12-01. Available in PDF, EPUB and Kindle. Book excerpt: Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cognitive, economic, and social psychology (biases, heuristics, social influences), in the context of and sometimes in conflict with micro-economic theories of consumers, investors, and markets. Behavioral finance has a descriptive approach, how people make financial decisions. Not always rational, but often in a systematic irrational way. Consumer financial behavior is also a basis and starting point for the marketing management of financial products and services, as well as for consumer education and protection policy. This monograph is on the determinants/drivers and consequences of spending, saving, borrowing, insuring, and investing. Ultimately, this monograph is on the financial requirements for financial inclusion, and participation in present society with its myriad of products and services, experiences, social media, information (overload), and the pursuit of meaning, satisfaction, happiness, and wellbeing.

Consumer Financial Behavior

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Consumer Financial Behavior by : Willem Frederik Raaij

Download or read book Consumer Financial Behavior written by Willem Frederik Raaij. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:

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