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The Ultimate Small Business Marketing Book

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 770/5 ( reviews)

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Book Synopsis The Ultimate Small Business Marketing Book by : Dee Blick

Download or read book The Ultimate Small Business Marketing Book written by Dee Blick. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Ultimate Guide to Local Business Marketing

2016-01-18 Business & Economics
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Release : 2016-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 238/5 ( reviews)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall. This book was released on 2016-01-18. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Ultimate Small Business Marketing Guide

2007-01-01 Business & Economics
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Release : 2007-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 433/5 ( reviews)

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Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson. This book was released on 2007-01-01. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Ultimate Small Business Marketing Guide

2003-12-01 Business & Economics
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Release : 2003-12-01
Genre : Business & Economics
Kind : eBook
Book Rating : 102/5 ( reviews)

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Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson. This book was released on 2003-12-01. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Small Business Marketing For Dummies

2011-03-04 Business & Economics
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Release : 2011-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 458/5 ( reviews)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck. This book was released on 2011-03-04. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

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