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Type and Image

1992-03-15 Architecture
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Release : 1992-03-15
Genre : Architecture
Kind : eBook
Book Rating : 925/5 ( reviews)

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Book Synopsis Type and Image by : Philip B. Meggs

Download or read book Type and Image written by Philip B. Meggs. This book was released on 1992-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Type, Image, Message: A Graphic Design Layout Workshop

2006-06-01 Design
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Release : 2006-06-01
Genre : Design
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis Type, Image, Message: A Graphic Design Layout Workshop by : Nancy Skolos

Download or read book Type, Image, Message: A Graphic Design Layout Workshop written by Nancy Skolos. This book was released on 2006-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

字体图形

2012-09 Letter-pictures
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Release : 2012-09
Genre : Letter-pictures
Kind : eBook
Book Rating : 022/5 ( reviews)

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Book Synopsis 字体图形 by : Barbara Brownie

Download or read book 字体图形 written by Barbara Brownie. This book was released on 2012-09. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.

Type & Image

1992-01-01 Graphic arts
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Release : 1992-01-01
Genre : Graphic arts
Kind : eBook
Book Rating : 659/5 ( reviews)

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Book Synopsis Type & Image by : Philip B. Meggs

Download or read book Type & Image written by Philip B. Meggs. This book was released on 1992-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design- sings, symbols, words, pictures, and supporting forms-are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

Type Image

2011 Graphic design (Typography)
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Release : 2011
Genre : Graphic design (Typography)
Kind : eBook
Book Rating : 425/5 ( reviews)

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Book Synopsis Type Image by : Barbara Brownie

Download or read book Type Image written by Barbara Brownie. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: One of the most comprehensive surveys of type ever published, TYPE IMAGE showcases contemporary works that challenge the type/image divide. Letters, words and phrases in TYPE IMAGE are playfully crafted into landscapes, portraits, objects, or textures and patterns. Attention is paid to punctuation, pictorial typefaces and designers' takes on the contemporary mainstream use of emoticons. The accompanying text illuminates the history and relevancy of images composed from type.

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