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Two Sides of the Moon

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Author :
Release : 2013-12-03
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 27X/5 ( reviews)

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Book Synopsis Two Sides of the Moon by : David Scott

Download or read book Two Sides of the Moon written by David Scott. This book was released on 2013-12-03. Available in PDF, EPUB and Kindle. Book excerpt: Growing up on either side of the Iron Curtain, David Scott and Alexei Leonov experienced very different childhoods but shared the same dream to fly. Excelling in every area of mental and physical agility, Scott and Leonov became elite fighter pilots and were chosen by their countries' burgeoning space programs to take part in the greatest technological race ever-to land a man on the moon. In this unique dual autobiography, astronaut Scott and cosmonaut Leonov recount their exceptional lives and careers spent on the cutting edge of science and space exploration. With each mission fraught with perilous risks, and each space program touched by tragedy, these parallel tales of adventure and heroism read like a modern-day thriller. Cutting fast between their differing recollections, this book reveals, in a very personal way, the drama of one of the most ambitious contests ever embarked on by man, set against the conflict that once held the world in suspense: the clash between Russian communism and Western democracy. Before training to be the USSR's first man on the moon, Leonov became the first man to walk in space. It was a feat that won him a place in history but almost cost him his life. A year later, in 1966, Gemini 8, with David Scott and Neil Armstrong aboard, tumbled out of control across space. Surviving against dramatic odds-a split-second decision by pilot Armstrong saved their lives-they both went on to fly their own lunar missions: Armstrong to command Apollo 11 and become the first man to walk on the moon, and Scott to perform an EVA during the Apollo 9 mission and command the most complex expedition in the history of exploration, Apollo 15. Spending three days on the moon, Scott became the seventh man to walk on its breathtaking surface. Marking a new age of USA/USSR cooperation, the Apollo-Soyuz Test Project brought Scott and Leonov together, finally ending the Cold War silence and building a friendship that would last for decades. Their courage, passion for exploration, and determination to push themselves to the limit emerge in these memoirs not only through their triumphs but also through their perseverance in times of extraordinary difficulty and danger.

Marketing the Moon

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Author :
Release : 2014-02-28
Genre : Science
Kind : eBook
Book Rating : 961/5 ( reviews)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott. This book was released on 2014-02-28. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Next Time You See the Moon

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Release : 2014-07-01
Genre : Education
Kind : eBook
Book Rating : 553/5 ( reviews)

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Book Synopsis Next Time You See the Moon by : Emily Morgan

Download or read book Next Time You See the Moon written by Emily Morgan. This book was released on 2014-07-01. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book will stay with children every time they gaze up at the night sky. Through vivid pictures and engaging explanations, children will learn about many of the Moon’s mysteries: what makes it look like a silvery crescent one time and a chalk-white ball a few nights later, why it sometimes appears in the daytime, where it gets its light, and how scientists can predict its shape on your birthday a thousand years from now. Next Time You See the Moon is an ideal way to explain the science behind the shape of the Moon and bring about an evening outing no child—or grown-up—will soon forget. Awaken a sense of wonder in a child with the Next Time You See series from NSTA Kids. The books will inspire elementary-age children to experience the enchantment of everyday phenomena such as sunsets, seashells, fireflies, pill bugs, and more. Free supplementary activities are available on the NSTA website. Especially designed to be experienced with an adult—be it a parent, teacher, or friend—Next Time You See books serve as a reminder that you don’t have to look far to find something remarkable in nature.

The Far Side of the Moon

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Release : 2007-10-23
Genre : Science
Kind : eBook
Book Rating : 063/5 ( reviews)

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Book Synopsis The Far Side of the Moon by : Charles Byrne

Download or read book The Far Side of the Moon written by Charles Byrne. This book was released on 2007-10-23. Available in PDF, EPUB and Kindle. Book excerpt: The far side of the Moon, also called the "dark side of the Moon" was unknown to humanity until the Luna and Lunar Orbiter pictures were returned to Earth. This wonderful book contains beautiful photographs and newly-assembled mosaic images of the far side of the Moon, cleaned of transmission, imaging stripes and processing artifacts by today’s computer technology. Byrne’s superb analysis documents the appearance of the features of the far side with beautiful pictures from Lunar Orbiter. Until now, the far side Lunar Orbiter photos have only been available with strong reconstruction lines, but appear here for the first time as complete photographs, unmarred by imaging and processing artifacts.

Both Sides of the Moon

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Author :
Release : 2012-06-01
Genre : Fiction
Kind : eBook
Book Rating : 775/5 ( reviews)

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Book Synopsis Both Sides of the Moon by : Alan Duff

Download or read book Both Sides of the Moon written by Alan Duff. This book was released on 2012-06-01. Available in PDF, EPUB and Kindle. Book excerpt: A powerful novel by the author of Once Were Warriors about a half caste and his Maori warrior ancestor, cast out of his tribe. Jimmy understands all about belonging and not belonging. he sees himself as part of both sides of the moon: 'Kind of black man, sort of nigger, in my own country, and kind of white, sort of The Man, by the other half of me. I am torn, yet I am more whole since I am both . . .' He is part of a fractured family, and it's only when he learns about his forebear - a brave warrior who became an outcast from his tribe - that he begins to understand the darker implications of his heritage.

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