Tuning Into Mom

2011 Business & Economics

Author : Michal Clements
Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 85X/5 ( reviews)

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Book Synopsis Tuning Into Mom by : Michal Clements

Download or read book Tuning Into Mom written by Michal Clements. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

M Is for Mama

2022-02-01 Religion

Author : Abbie Halberstadt
Release : 2022-02-01
Genre : Religion
Kind : eBook
Book Rating : 783/5 ( reviews)

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Book Synopsis M Is for Mama by : Abbie Halberstadt

Download or read book M Is for Mama written by Abbie Halberstadt. This book was released on 2022-02-01. Available in PDF, EPUB and Kindle. Book excerpt: Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.

Tuning into Mom

2011-10-15 Business & Economics

Author : Michal Clements
Release : 2011-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 715/5 ( reviews)

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Book Synopsis Tuning into Mom by : Michal Clements

Download or read book Tuning into Mom written by Michal Clements. This book was released on 2011-10-15. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Tune It Out

2020-09-01 Juvenile Fiction

Author : Jamie Sumner
Release : 2020-09-01
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 02X/5 ( reviews)

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Book Synopsis Tune It Out by : Jamie Sumner

Download or read book Tune It Out written by Jamie Sumner. This book was released on 2020-09-01. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.

How to Raise a Mom

2017-03-28 Juvenile Fiction

Author : Jean Reagan
Release : 2017-03-28
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis How to Raise a Mom by : Jean Reagan

Download or read book How to Raise a Mom written by Jean Reagan. This book was released on 2017-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the bond between moms and children with this humorous New York Times-bestseller that invites the kids to do the hard work of raising their mom...if just for a day! This humorous new addition to the beloved HOW TO . . . books takes readers through a playful, busy day with Mom. Written in an instructional style, two siblings suggest the best ways to raise a happy, healthy mom—from waking her up in the morning to arranging play dates, to making sure she gets enough exercise, some quiet time, and plenty of veggies! Filled with charming role-reversal humor, creative ideas, and lots of love, How to Raise a Mom is the perfect gift for Mother’s Day—or any day! Praise for the HOW TO . . . series: “A silly take on role reversal.” –Kirkus Reviews Reviews (How to Babysit a Grandma) “Laugh-out-loud funny. . .” –Kirkus Reviews (How to Raise a Mom) “. . . laugh-out-loud scenes and funny hidden details.” –Kirkus Reviews (How to Babysit a Grandpa) “Touches of humor in each of the digitally rendered illustrations.” –Kirkus Reviews (How to Surprise a Dad) The fun doesn't stop! Check out more HOW TO... picture books: How to Babysit a Grandma How to Babysit a Grandpa How to Catch a Santa How to Get Your Teacher Ready How to Raise a Mom How to Surprise a Dad

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Tuning Into Mom

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