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Transcultural Marketing for Incremental and Radical Innovation

2013-11-30 Business & Economics
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Release : 2013-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 507/5 ( reviews)

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Book Synopsis Transcultural Marketing for Incremental and Radical Innovation by : Christiansen, Bryan

Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan. This book was released on 2013-11-30. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Transcultural Marketing for Incremental and Radical Innovation

2014 Consumers
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Release : 2014
Genre : Consumers
Kind : eBook
Book Rating : 510/5 ( reviews)

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Book Synopsis Transcultural Marketing for Incremental and Radical Innovation by :

Download or read book Transcultural Marketing for Incremental and Radical Innovation written by . This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages

International Cross-Listing of Chinese Firms

2014-01-31 Business & Economics
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Release : 2014-01-31
Genre : Business & Economics
Kind : eBook
Book Rating : 486/5 ( reviews)

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Book Synopsis International Cross-Listing of Chinese Firms by : Liu, Lixian

Download or read book International Cross-Listing of Chinese Firms written by Liu, Lixian. This book was released on 2014-01-31. Available in PDF, EPUB and Kindle. Book excerpt: While many nations are still struggling from the global financial crisis and regaining their financial security, investors are considering alternative options for investing their money; and the secure financial sector is China appears as a viable option. International Cross-Listing of Chinese Firms examines the successful techniques and strategies that Chinese companies are using within their financial practices. It highlights the foreign-based multinational enterprise theories related to the major international stock markets. By providing the latest theories and research, this book will be beneficial for business practitioners, researchers, and managers interested in the relationship between cross-listing and firm valuation of Chinese firms.

Global Enterprise Management, Volume II

2015-06-03 Business & Economics
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Release : 2015-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 706/5 ( reviews)

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Book Synopsis Global Enterprise Management, Volume II by : A. Camillo

Download or read book Global Enterprise Management, Volume II written by A. Camillo. This book was released on 2015-06-03. Available in PDF, EPUB and Kindle. Book excerpt: The ongoing progress of globalization has created a new need in multinational and international companies for managers who have the skills and competencies to be rotated anywhere in the world. While most books addressing global management have focused on the practitioner experience, theory, or academic knowledge relevant to one region or country, Global Enterprise Management unites all these approaches in a practical framework designed to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape. Inspired by his 35 years in international hospitality management, Camillo brings together an interdisciplinary team to break down the challenges facing managers in global companies, including supply chains, business ventures, technology, accounting, marketing, and human resources. A collection of real-world case studies grounds theory in contemporary practice and directs the conversation toward the future.

Economics: Concepts, Methodologies, Tools, and Applications

2015-06-30 Business & Economics
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Release : 2015-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 690/5 ( reviews)

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Book Synopsis Economics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Economics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2015-06-30. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

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