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Trading Up

2008-04-29 Business & Economics
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Release : 2008-04-29
Genre : Business & Economics
Kind : eBook
Book Rating : 861/5 ( reviews)

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Book Synopsis Trading Up by : Michael J. Silverstein

Download or read book Trading Up written by Michael J. Silverstein. This book was released on 2008-04-29. Available in PDF, EPUB and Kindle. Book excerpt: Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Trading Up

2005-01-01 Political Science
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Release : 2005-01-01
Genre : Political Science
Kind : eBook
Book Rating : 650/5 ( reviews)

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Book Synopsis Trading Up by : Lynne Chisholm

Download or read book Trading Up written by Lynne Chisholm. This book was released on 2005-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Research Seminar on Non-formal Education/Learning in the Youth Sector and the Third Sector, under the Partnership Programme on Youth Research 2002-2005 between the EC and the Council of Europe, held in Strasbourg in April 2004

Summary: Trading Up

2014-10-28 Design
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Release : 2014-10-28
Genre : Design
Kind : eBook
Book Rating : 416/5 ( reviews)

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Book Synopsis Summary: Trading Up by : BusinessNews Publishing,

Download or read book Summary: Trading Up written by BusinessNews Publishing,. This book was released on 2014-10-28. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.

OECD Trade Policy Studies Trading Up Economic Perspectives on Development Issues in the Multilateral Trading System

2006-05-23
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Release : 2006-05-23
Genre :
Kind : eBook
Book Rating : 588/5 ( reviews)

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Book Synopsis OECD Trade Policy Studies Trading Up Economic Perspectives on Development Issues in the Multilateral Trading System by : OECD

Download or read book OECD Trade Policy Studies Trading Up Economic Perspectives on Development Issues in the Multilateral Trading System written by OECD. This book was released on 2006-05-23. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers trade liberalisation and development from an economic perspective, aiming to examine these emotive issues using empirical approaches and dispassionate analysis.

Trading Up

2008 History
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Release : 2008
Genre : History
Kind : eBook
Book Rating : 924/5 ( reviews)

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Book Synopsis Trading Up by : Brenda Williams

Download or read book Trading Up written by Brenda Williams. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: This title discusses topics such as what archeologists discovered about the Indus Valley, how the Indus people lived, as well as the aspects of Indus trading.

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