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Tourism Destination Management

2019-09-18 Business & Economics
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Release : 2019-09-18
Genre : Business & Economics
Kind : eBook
Book Rating : 713/5 ( reviews)

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Book Synopsis Tourism Destination Management by : Manuel Rodríguez-Díaz

Download or read book Tourism Destination Management written by Manuel Rodríguez-Díaz. This book was released on 2019-09-18. Available in PDF, EPUB and Kindle. Book excerpt: This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.

Tourist Destination Management

2019-04-27 Business & Economics
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Release : 2019-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 812/5 ( reviews)

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Book Synopsis Tourist Destination Management by : Nazmi Kozak

Download or read book Tourist Destination Management written by Nazmi Kozak. This book was released on 2019-04-27. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Advanced Introduction to Tourism Destination Management

2020-06-26
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Release : 2020-06-26
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Kind : eBook
Book Rating : 919/5 ( reviews)

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Book Synopsis Advanced Introduction to Tourism Destination Management by : Chris Ryan

Download or read book Advanced Introduction to Tourism Destination Management written by Chris Ryan. This book was released on 2020-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key features include:* the implementation of management techniques and policies* analysis of the social, economic and environmental impacts of the global tourism industry * coverage of essential topics such as the evolution of the tourist destination and marketing as a management tool.The Advanced Introduction to Tourism Destination Management will be a key resource for not only scholars and students working in tourism, but also individuals seeking to better understand this social phenomenon that is a critical driver of economic development.

Tourism Destination Management in a Post-Pandemic Context

2021-06-11 Business & Economics
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Release : 2021-06-11
Genre : Business & Economics
Kind : eBook
Book Rating : 137/5 ( reviews)

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Book Synopsis Tourism Destination Management in a Post-Pandemic Context by : Vanessa GB Gowreesunkar

Download or read book Tourism Destination Management in a Post-Pandemic Context written by Vanessa GB Gowreesunkar. This book was released on 2021-06-11. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.

Destination Management and Marketing: Breakthroughs in Research and Practice

2020-03-06 Business & Economics
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Release : 2020-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources. This book was released on 2020-03-06. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

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